Samsung Electronics held a ceremony to sign a brand new partnership with Major Cineplex Group, the world’s largest cinema company Thailand with over 110 cinemas and 668 movie screens, with the aim of converting the 200-seat cinema at Paragon Cineplex in Siam Paragon right into a Cinema LED hall.
Several additional premium theater renovations are also expected across the region in the approaching yr.
“The continued growth of the local entertainment industry and openness to new technologies have made Thailand an ideal location for Southeast Asia’s first Cinema LED screen,” said Craige Fleisher, director of integrated mobility.
“Providing the most immersive cinematic environment possible, the Cinema LED screen delivers an unparalleled viewing experience that makes Cinema LED a destination for film enthusiasts.”
An enhanced display and projector experience that the industry has relied on for over a century, Samsung Cinema LED Screen brings cinematic presentations to life with superior image quality, technical performance and reliability.
Even though the Cinema LED screen is sort of 10.3 m wide, it will possibly be easily installed and configured in almost any existing cinema room. The display also enhances on-screen content with HDR image quality, supported by ultra-sharp 4K resolution (4096 x 2160) and peak brightness levels (146fL/500nit) nearly 10 times greater than those offered by traditional projectors. As a result, viewers can enjoy content without distortion and delivered to life with realistic colours, pristine whites and deep blacks.
In addition to visual improvements, the Cinema LED screen also provides theater managers with reliable long-term performance. The display’s lifespan of over 100,000 operating hours significantly exceeds that of traditional projectors and minimizes the necessity for costly maintenance. Additionally, the Cinema LED screen uses a stringent anti-copy encryption protocol to forestall illegal streaming or redistribution of content.
As demand for cinema space evolves, Samsung’s LED Cinema Screen will provide cinema managers in Thailand and around the globe with additional flexibility to expand their service offerings and generate latest revenues. The display maintains a consistent presentation in quite a lot of dark and ambient lighting conditions, whatever the content being presented. This versatility will enable cinemas to make use of their theater spaces to look at live shows and sporting events, gaming competitions, corporate events and other non-traditional content sources.
“We are thrilled to be working with Samsung to change the entertainment paradigm and look forward to inviting our customers and partners to a cinema experience that is more capable of bringing stories to life,” said Vicha Poolvaraluck, CEO of Major Cineplex Group Plc.
In May 2017, Cinema LED Screen became the primary product of its type to attain full compliance with the renowned Digital Cinema Initiatives (DCI) cinema technology standard. In the approaching years, Samsung Cinema LED Screen is predicted to be available in cinemas around the globe, including the US and Europe, based on its next-generation picture quality, providing a more fascinating and vivid viewing scene.
