The Prime Minister of Thailand, embassy officials and food industry leaders inaugurated “Phenix”, the biggest wholesale food hub in central Bangkok. This space integrates the wholesale food hub and retail, facilitating trade between producers and buyers each offline and online. Phenix also offers lifestyle amenities, entertainment and culinary experiences.
Phenix goals to strengthen Thailand’s food and tourism sector by promising a year-round celebration of gastronomic excellence under the concept of “Flavor Gets Its Wing Worldwide.” The initiative goals to strengthen Thailand’s global culinary popularity and establish the country as a serious “food ecosystem destination.”
Phenix is not only the biggest food wholesale centre in Bangkok, but additionally a key platform supporting Thailand’s ambition to turn into a “Regional Food Hub” under Ignite Tourism Thailand.
The plan is according to the federal government’s technique to make Thailand a world tourism destination, encouraging tourists to experience local cuisine, buy local products and attend local events, thereby helping to extend local income and support sustainable economic growth.
Located in Pratunam, spanning over 69,000 square meters, Phenix acts as a hub for food manufacturers and operators of all sizes. It offers a wide selection of food services and products, from local favorites to global gems, encompassing over 1,000 well-known brands.
In addition to its comprehensive food wholesale platform, Phenix boasts a principal food court spanning over 20,000 square meters. This area showcases a wide range of culinary options, including popular Michelin-rated establishments and other renowned restaurants.
Phenix also plans to partner with global leaders equivalent to Koelnmesse (organizer of food fairs equivalent to Anuga and Thaifex) and Yiwu CCC Group (operator of the Yiwu wholesale market). These partnerships will enable Phenix to attach with leading food manufacturers equivalent to Mitr Phol Group, CPF Global Food Solution, Thai Union, Betagro, ThaiBev, BJC, KCG Corporation, AAN Trading and Import Export, PRG Corporation and Siam Winery.
