Vietnam currently appears as a brand new star within the tourism industry in Southeast Asia, taking third place amongst probably the most visited countries within the region. In 2024, the country recorded 17.5 million visitors to international, exceeding Singapore (16.5 million), but still following Thailand (35 million) and Malaysia (25 million).
This success means a formidable recovery, and the numbers of tourists reach 98% of pre-Avid-19 levels.
However, not only growth, however the rate of growth is most distinguished. In only one yr, the newcomers of Vietnam tourists increased by 40%, from 12.6 million in 2023 to 17.5 million in 2024 – the very best growth rate within the region.
For comparison, Thailand recorded a rise of 30%, Malaysia by 25%, 21%Singapore and Indonesia by 20%. Even smaller tourist markets, akin to Laos (17.6%) and Cambodia (14.5%), couldn’t keep a rapid growth of Vietnam.
1. Easier visa rules for more convenient travels
From the tip of 2023, Vietnam has turn into much more tourist-friendly, introducing a 90-day e-vision for all nationalities and free entry for 13 countries, which is a big extension from previous 30-day limits.
Visual layoffs now apply to travelers from France, Germany, Italy, Japan, South Korea and Russia, which makes it easier for global tourists to go to the country.
2. More direct flights for greater availability
Availability has also improved with the rise within the variety of direct flight routes to the United States, Europe and India. Airlines, akin to Vietnam Airlines and Vietjet Air, have expanded their networks, due to which the journey to Hanoi or Ho Chi Minh is quicker and more convenient.
It just isn’t surprising that in 2024 84.4% of tourists got here in Vietnam within the air, and South Korea and China appear because the two largest tourist markets.
3. Luxury tourism sector
The Premium Vietiam tourism segment is developing rapidly, led by five -star resorts and hotels, akin to Regent PHU Quoc, Capella Hanoi and JW Marriott Hotel & Suites Saigon. The presence of worldwide luxury brands akin to Ritz-Carlton Reserve and splendid additional collection of the status of Vietnam because the exclusive destination.
In addition, the expansion of the Michelin guide in 2024 raised the culinary repute of Vietnam on the world stage, attracting high -class travelers on the lookout for alternatives to Japan or Singapore.
4. Vietnamese cuisine gains global recognition
Turning on the Vietnamese restaurant on the Michelin list paid a brand new attention to the characteristic cuisine of the country. Dishes akin to Pho, Banh Mi and Ca Phe Sua Da are gaining even greater popularity amongst global food enthusiasts, due to which there’s an unchanged gastronomic place.
5. Exotic destinations and a wealthy cultural heritage
Vietnam offers a singular mixture of breathtaking natural beauty and wealthy cultural heritage. From the stunning landscapes of Ha Long Bay to the historical charm of the traditional city of Hoi An, every corner of the country has its own charm.
Temples reflecting Buddhist, Hindu and Chinese influences moreover increase its attractiveness for travelers on the lookout for engaging cultural experience.
6. Impressive recovery of tourism
With an almost 40% increase within the number of tourists in comparison with the previous yr, Vietnam is one in all the fastest receiving tourist markets in Southeast Asia. This revival emphasizes the growing appeal within the country towards international travelers.
A brilliant future for the Vietnam tourism industry
Vietnam doesn’t decelerate. With a goal of 23 million visitors until 2025 and the opening of the Long Thanh international airport in 2026, the country is capable of compete with the primary global destination. His rapidly developing infrastructure will further consolidate his position as one of the crucial attractive travel places within the region.
