Southeast Asia’s web economy has reached $100 billion, and e-commerce platforms will account for the lion’s share of this economy.
In fact, in response to the e-Conomy SEA 2019 report by Google, Temasek and Bain & Company, released in September this 12 months, e-commerce was the biggest of the 4 sectors that led to this figure.
In total, e-commerce platforms earned $38 billion. We have excellent news for them: by 2025, the worth of the web market will exceed $300 billion.
The e-commerce race continues.
Despite the high saturation of over a whole bunch of e-commerce players within the Southeast Asian region, we’re slowly beginning to see potential winners.
As of Q3 2019, Shopee appears to be leading its rivals as essentially the most visited mobile and web platform, in addition to essentially the most downloaded and energetic user platform.
Neck and neck.
While Shopee dominates two potentially largest growth markets, Indonesia and Vietnam, Lazada has complete control over 4 others: Malaysia, the Philippines, Singapore and Thailand.
Shopee also goes face to face with Lazada by way of most downloaded apps, most visited and most energetic users. Other players comparable to Bukalapak, Wish, AliExpress and Sendo usually are not far behind.
When it involves mobile usage, iPrice notes that Shopee and Lazada dominate this space. However, they usually are not as competitive with regards to website visits.
Additionally, each Southeast Asian e-commerce giants face challenges on this space, comparable to Tokopedia in Indonesia and Sendo in Vietnam.
Meanwhile, US e-commerce platform that facilitates transactions between sellers and buyers, Wish, surprised many by becoming considered one of the highest five most downloaded apps – a primary for the corporate.
Southeast Asia can be entering the shoppertainment era, notes iPrice.
Source: Mashable Southeast Asia
