To catch shares stories of how her app has empowered people in Southeast Asia.
Launched on September 24 last yr in Jakarta, Indonesia, Grab for Good is the corporate’s social impact program focused on three fundamental goals: improving digital inclusion and literacy in Southeast Asia; strengthening the position of micro-entrepreneurs and small enterprises within the region; and constructing a “future-ready” workforce, because it says: Inquirer.
The campaign also features real-life stories about how a student funds his education by working for Grab and the way the Grab app helps a food truck owner.
Brand videos were created in cooperation with 72&Sunny, Mindshare and M&C Saatchi Performance.
“Platforms like ours can help remove the constraints that stand in their way. In these videos, we pay tribute to the tenacious spirit of our partners and users in Southeast Asia,” said Cheryl Goh, vice chairman of selling at Grab. Drums.
She added: “They are the inspiration behind why we launched Grab for Good. As we grow and evolve because the app for all the things on a regular basis in Southeast Asia, we’re more committed than ever to leveraging our platform and technology to deliver a greater positive impact on society.
According to Grab’s first social impact report, which was also released in Jakarta, the corporate currently has nine million micro-entrepreneurs – i.e. drivers, delivery drivers, sellers and business agents – on its platform.
In 2012, the corporate employed only 40 taxi drivers.
“Grab For Good aims to ensure economic access and digital equality for everyone in Southeast Asia. It is about enabling and empowering people to create sustainable livelihoods for themselves,” said co-founder and CEO Anthony Tan Human resource management in Asia.
An official statement shows that Grab contributed $5.8 billion to the Southeast Asian economy within the 12 months to March 2019, in response to a KPMG report.
The Southeast Asian unicorn has also helped roughly two million previously unbanked people open accounts as required before becoming a driver partner, provided livelihoods to nine million micro-entrepreneurs, and influenced using cashless payment channels by more people.
