When a author is browsing the net and located this to mixthe straightforward yet attractive look of this recent JUS • Juice Up Saigon model really caught her attention.
As a juice lover, her temptation to sample the whole range of juices from this raw, cold-pressed juice company, founded in September 2015, was truly triggering, especially by the fun, vibrant colours available for the several juice flavors.
Let’s take a take a look at what JUS is • Juice Up Saigon, born from three individuals who have the identical love for healthy living, and their journey begins in Saigon, considered one of the busiest cities in Southeast Asia.
The brand offers a straightforward and delicious method to incorporate plant-based health into your busy lifestyle, since the founders consider that nutritious and delicious juices might be prepared for everybody.
Our task was to research and find the suitable design solution, each by way of visual identity and artistic direction, to create a novel, sustainable juice brand in Vietnam. Since cold-pressed juice is a brand new product in Vietnam, JUS is a pioneer in breaking barriers.
Based on the concept of the yoga triangle connecting body, spirit and mind, we now have created a novel bottle in the form of an equilateral triangle.
The JUS logo was kept so simple as crucial, with curved characters and imbalance to create a natural feel matched to the organic ingredients.
A special Juice Up Santa is offered to have a good time Christmas.
This is a seasonal project that permits us to offer JUS with some flexibility by way of marketing, from packaging to social media, by developing a series of Christmas icons. We created a series of miniature scenes that mimic the vacation theme and iconic characters to offer each JUS bottle its own “human” quality.
The team even photographed it nicely.
Since cold-pressed juice is a very recent product in Vietnam, JUS • Juice Up Saigon is a pioneer in breaking barriers, so the challenge is big.
Based on the concept of the equilateral triangle of yoga, which connects body – spirit – mind, the creative agency called M – N Collaborators created a novel shape of the bottle in the form of an equilateral triangle.
