The Singaporean company helps Malaysian businesses sell their products on online marketplaces in Southeast Asia and China. The initiative features a latest tie-up between the Malaysian government agency and e-commerce solutions provider Synagie.
Singapore-listed unit Synagie has been appointed by Malaysia Digital Economy Corporation (MDEC) as its cross-border partner until the tip of next 12 months.
The merger is an element of a seller adoption program that can speed up e-commerce adoption amongst Malaysian businesses.
The aim is to double the expansion rate of e-commerce in Malaysia and achieve a contribution of RM211 billion (S$69 billion) to gross domestic product by next 12 months.
Synagie said the merger would enable it to learn from MDEC’s nationwide network in Malaysia and its solutions “will cover your entire trade value chain, from cross-border sales and inventory management to warehousing and order success.”
“This collaboration is expected to accelerate the adoption of e-commerce in Malaysia and… ultimately enhance the productivity of Malaysian businesses through digital means,” he added.
The company noted that Malaysian e-commerce is forecast to grow at a compound annual growth rate of 21 percent from 2015 to 2025 to succeed in US$7 billion (S$9.5 billion).
Synagie is present in Singapore, Malaysia, Vietnam and the Philippines, and can launch operations in Thailand by the tip of the 12 months.
Earlier this month, it struck a take care of WeChat solutions provider Weimob to enter China’s social media e-commerce market, which usually involves trading through social networking services.
Synagie said it could help Southeast Asian corporations enter China’s large e-commerce sector
Source : New newspaper | Times of the Strait
