Disasters

Thailand uses the early mornings and evenings for tourism amidst the scorching heat

The Tourism Authority of Thailand (TAT) is specializing in promoting early morning and evening tourist attractions as a option to combat extreme heat that deters visitors from traditional daytime activities.

This progressive approach goals to stabilize the tourism market, making it especially attractive to seniors who avoid outdoor attractions as a consequence of hot temperatures.

Cool activities to warm up tourism

TAT plans to focus on activities which are perfect for cooler mornings, evenings and nights, resembling:

  • Running and jogging: Enjoy the fresh air and scenic routes.
  • Rowing a ship: Explore tranquil waterways and hidden coves.
  • Stargazing: Discover the wonders of the night sky at designated locations.

Beyond the Heat: Targeting the rainy season

TAT also plans to spice up tourism through the rainy season, especially within the northern and northeastern regions that face the issue of long-term PM2.5 haze. This will help offset potential losses and supply a well-rounded tourism experience all year long.

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