Life might be dull sometimes, but this rainbow village will cheer you up probably the most. This Indonesian village called Kampung Pelangi (Rainbow Village) positioned in Randusari, North Semarang in Central Java is doing its best so as to add some life to the world with its colourful houses, brilliant, attractive and naturally very Instagrammable.
The original name of this village was Kampung Wonosari, home to 223 rainbow houses spread across two community units. Each house (and its roof) has been painted in a minimum of three colours, and the partitions are decorated with 3D drawings. The local bridge and benches have also been given a colourful finish.
The genesis of this exhibition was initiated by the local government in hopes of attracting more visitors to the town. Apparently, the federal government’s IDR 300 million budget to rework the village’s effects — which include heart-themed murals, multi-colored flags, polka-dot panels, and 3D textured reliefs — has proven to be an enormous success, with visitors from near and much making pilgrimages to the candy-colored wonderland to take Instagram-worthy photos.
The development of Kampung Pelangi helps the local economy as locals sell food and souvenirs to the increasing variety of tourists visiting the realm. It is becoming particularly popular with photography enthusiasts, which will not be surprising given the sheer variety of opportunities to take stunning photos. It can also be a social victory, as Kampung Pelangi was considered a slum in its previous life, but is now clean, attractive and vibrant. The mayor of Semarang, Hendrar Prihadi, helped with the painting himself and hopes that the colorful theme will eventually be prolonged to a complete of 390 houses.
The transformation has been deemed a crucial social project because it encourages residents to get entangled in improving and beautifying the environment. The total budget is predicted to eventually reach Rs 2 billion as other activities have to be carried out in the realm, including cleansing and purifying the local river.
Source : lonelyplanet.com || vogue.com
