Analysis of tourism trends within the third quarter of 2024 by Kyowon Tour Travel Easy shows that Vietnam has overtaken Japan to turn out to be the most well-liked outbound travel destination for Koreans.
For the primary time, Vietnam achieved a booking rate of 13.7%, surpassing Japan’s 13.2%. China got here in third with 11.7%, followed by Thailand with 7.1% and Mongolia in fourth. This change indicates a brand new trend in Korean travel preferences, and Vietnam is becoming increasingly attractive to tourists.
While Vietnam and Japan proceed to dominate the list of preferred destinations in Q3 2024, China is showing a major increase in popularity, as a result of the resumption of flights to China by many airlines in the course of the summer.
This 12 months’s Chuseok holiday, which lasts longer than usual (September 14-22), is prone to drive demand for overseas travel. Japan stays the most well-liked destination with 17% of bookings, followed by China with 14.7% and Vietnam in third with 14.4%.
According to the director of Kyowon Tour Travel Easy, the impact of inflation has prompted Koreans to go for short-haul overseas trips in the course of the holiday season or to book their vacations prematurely to avoid the height season and save on costs.
Despite this, Vietnam stays a well-liked destination for South Korean tourists, especially after it reopened its doors to international visitors. This summer, many Korean tourists selected to calm down and revel in summer activities on Vietnam’s beautiful beaches.
According to the Vietnam General Office of Statistics, South Korea stays the biggest source of tourists arriving in Vietnam in the primary three months of 2024, with greater than 1.2 million arrivals, up 10 percent from last 12 months.





