WITH previous article and this time, Brand Finance’s latest report on banking shows one other necessary milestone for the region, as There were FIVE banks in the highest 100!
According to the report, “Brand Power” is the effectiveness of a brand’s performance in intangible measures, in comparison with its competitors. Factors which are taken into consideration include marketing investment, stakeholder capital and the impact of those aspects on business results.
Each brand is given a Brand Strength Index (BSI) rating out of 100, which is used to calculate brand equity. Based on the rating, each brand is given a rating as much as AAA+ in a format much like a credit rating.
Seasia is glad to share excerpts from the report, and here you will discover the banks that made it into the highest 100. Be proud, Seasians!
DBS SINGAPORE
|
Position 2018 |
Position 2017 |
Brand value (in thousands and thousands USD) 2018 |
Brand value (in thousands and thousands USD) 2017 |
Brand Rating 2018 |
Brand Rating 2017 |
|
40 |
52 |
6,498 |
5,403 |
AAA- |
AAA |
OCBC BANK SINGAPORE
|
Position 2018 |
Position 2017 |
Brand Value (in thousands and thousands USD) 2018 |
Brand Value (in thousands and thousands USD) 2017 |
Brand Rating 2018 |
Brand Rating 2017 |
|
64 |
65 |
4,023 |
3,643 |
AA+ |
AAA |
UOB SINGAPORE
|
Position 2018 |
Position 2017 |
Brand Value (in thousands and thousands USD) 2018 |
Brand Value (in thousands and thousands USD) 2017 |
Brand Rating 2018 |
Brand Rating 2017 |
|
66 |
66 |
3,739 |
3,619 |
AA+ |
AA+ |
BRI INDONESIA
|
Position 2018 |
Position 2017 |
Brand Value (in thousands and thousands USD) 2018 |
Brand Value (in thousands and thousands USD) 2017 |
Brand Rating 2018 |
Brand Rating 2017 |
|
82 |
89 |
3,164 |
2,557 |
AAA- |
AA+ |
MAYBANK Malaysia
|
Position 2018 |
Position 2017 |
Brand Value (in thousands and thousands USD) 2018 |
Brand Value (in thousands and thousands USD) 2017 |
Brand Rating 2018 |
Brand Rating 2017 |
|
83 |
90 |
3,160 |
2,548 |
AAA- |
AAA |
It can be value mentioning other banks from the region that made it into the highest 200, so we offer details below:
|
Position 2018 |
Position 2017 |
Mark |
Country |
|
101 |
107 |
BCA Indonesia |
INDONESIA |
|
105 |
109 |
Bank Mandiri Indonesia |
|
|
152 |
158 |
BNI Indonesia |
|
|
111 |
108 |
CIMB Malaysia |
MALAYSIA |
|
136 |
135 |
Public Bank of Malaysia |
|
|
113 |
120 |
Siam Commercial Bank Thailand |
THAILAND |
|
117 |
124 |
Kasikornbank Thailand |
|
|
150 |
163 |
Bank of Bangkok Thailand |
|
|
156 |
173 |
Krung Thai Bank Thailand |
|
|
167 |
168 |
Bank Ayudhya Thailand |
|
|
159 |
164 |
BDO Philippines |
PHILIPPINES |
|
163 |
170 |
Metrobank Philippines |
|
|
179 |
188 |
Bank of the Philippine Islands Philippines |
Source :MarkaFinance.com
