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Local players dominate Singapore’s e-commerce market

Singapore’s e-commerce market is anticipated to achieve US$5.4 billion (S$7.46 billion) by 2025. With certainly one of the best web penetration rates within the region at 82%, Singapore will proceed to be a frontrunner in Southeast Asia.

In the face of this highly competitive market, iPrice, a personal online shopping aggregator based in Kuala Lumpur, has released its first interactive e-commerce study, comparing 31 e-commerce sites in Singapore. Users can filter e-commerce information based on various parameters, reminiscent of traffic (based on SimilarWeb), app downloads and social media followers.

Users can filter e-commerce information based on various parameters reminiscent of traffic (powered by SimilarWeb), variety of app downloads, and variety of social media followers.

Data were collected from April to July 2017.

One interesting finding is that of the highest 10, seven local players dominate the local e-commerce scene. They are:

1. Lazing around

According to SimilarWeb, Lazada is the leader with a mean variety of monthly visits of 4.3 million.

Lazada made regional news in April 2016 when Alibaba acquired a controlling stake in the corporate for US$1 billion. Alibaba has since invested one other US$1 billion to extend its stake to 83%.

Most speculate that the aim of that is to strengthen their presence within the region in anticipation of the arrival of the Amazon.

CapitaLand Asia CEO Jason Leow with Alexis Lanternier, CEO of Lazada Singapore within the photo. CapitaLand is reportedly launching a web based shopping center on Lazada Singapore © http://www.mumbrella.asia

2. EZBuy

EZBuy, formerly often known as 65daigou, ranks third with a mean monthly visits of two.2 million.

EZBuy raised $20 million in a Series B funding round in March 2016. Acting as an intermediary, their website allows users to buy items available from overseas online stores and handles all the pieces from purchasing the items to shipping and importing them.

Founded in 2010 by a group of budding entrepreneurs, EZBuy quickly grew to become Singapore’s first and largest overseas shopping platform © I Am See Yin Blog
Founded in 2010 by a gaggle of budding entrepreneurs, EZBuy quickly grew to grow to be Singapore’s first and largest overseas shopping platform © I Am See Yin Blog

3. ZALORA

Fashion giant Zalora got here in fifth with a mean of 1.2 million visits monthly.

The online clothing retailer has focused its efforts on high-potential, high-growth markets reminiscent of Indonesia and Singapore after selling its businesses in Thailand and Vietnam.

ZALORA Singapore is the largest online fashion retailer in Singapore. With over 500 brands and thousands of products, ZALORA.sg is redefining online shopping in Singapore
ZALORA Singapore is the most important online fashion retailer in Singapore. With over 500 brands and hundreds of products, ZALORA.sg is redefining online shopping in Singapore

4. SHOPEE

The Singaporean startup officially launched its mobile marketplace in 2015, where people can buy and sell things using just their smartphone. Shopee is part of the Singapore-based online and social app ecosystem platform Garena © The Smart Local
The Singaporean startup officially launched its mobile marketplace in 2015, where people can purchase and sell things using just their smartphone. Shopee is an element of the Singapore-based online and social app ecosystem platform Garena © The Smart Local

5. REEBONZ

Reebonz co-founders Daniel Lim (left) and Benjamin Han © The Straits Times
Reebonz co-founders Daniel Lim (left) and Benjamin Han © The Straits Times

6. LOVE, BEAUTIFUL

Since its inception in 2010, Love, Bonito has grown into one of Singapore’s most successful online fashion retailers. Rachel Lim (right) is the co-founder of Love, Bonito.
Since its inception in 2010, Love, Bonito has grown into certainly one of Singapore’s most successful online fashion retailers. Rachel Lim (right) is the co-founder of Love, Bonito.

7. FortyTwo

FortyTwo (formerly BEDS.sg) for the first time
FortyTwo (formerly BEDS.sg) was launched in September 2007 with just 60 products across 4 mattress brands and 4 bedding categories. After 7 years and over 80,000 satisfied customers, it’s now certainly one of the most important online furniture stores in Singapore and an authority on interior design in Singapore with FortyTwo Magazine.

Source : e7.co

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