Ninja Van e-commerce sellers in Southeast Asia have chosen Shopee over its competitors as their preferred live selling platform.
According to a survey by the e-logistics company, of the greater than 1,000 participating sellers, about 27% use Shopee probably the most, followed by Facebook with 25.5% and TikTok with 22.5%.
Three in ten respondents engage in live sales, spending as much as six hours per week doing so.
According to the study, sellers often use two live sales channels, which can explain why Shopee, Facebook and TikTok have similar user bases.
However, the survey results show that TikTok is growing within the e-commerce environment on this area. A recent article from The Information claims that TikTok Shop surpassed $4.4 billion in gross sales last 12 months after aggressive expansion in Southeast Asia.
According to an organization spokesperson who spoke to Tech in Asia, TikTok Shop will proceed to supply “hyperlocal offers in every area” to drive growth in Southeast Asia this 12 months.
A more likely scenario is that Shopee has already done some trials on this area, as short videos, including live streaming, are only beginning to take off in Southeast Asia (and can eventually spread to other regions). There are several of them and the corporate will need additional help with its e-commerce activities in a brief video.
Shopee, Sea Group and TikTok will need a incredible, outstanding social leader in the event that they need to compete with them. Finding such an individual would require a whole lot of luck, and finding such an individual is incredibly difficult.
Source: TechinAsia.com, TheLowDown.momentum.asia
