Malindo Air, based in Malaysia, has modified its name to Batik Air. The Malaysian Civil Aviation Authority has granted the low-profile, mid-sized airline approval to rebrand with a brand new air operator license under the name Batik Air, which can take effect today, Thursday, April 28. Lion Air Company, which owns Batik Air and desires to create a consistent brand for its full-service carriers inside a bigger airline group.
If the name Batik Air sounds familiar, that is since the Indonesian airline, also a part of Lion Air Group, operates under this name. Headquartered at Jakarta’s Soekarno Hatta Airport, Batik Air is a full-service airline serving the Indonesian archipelago with a fleet of Airbus and Boeing single-aisle aircraft.
Lion Air Group owns and operates various airlines in Southeast Asia, most notably Lion Air, the biggest private airline in Indonesia. In addition to Lion Air, the Group owns or has shareholders in Batik Air in Jakarta, Thai Lion Air, Wings Air, Malindo Air, Lion Air Australia and Lion Air Langkawi.
Lion Air’s quite a few disguises are much like the assorted AirAsia disguises in that they’re a mixture of paper airlines, shelf firms, and real airlines. Passengers on board are rarely capable of tell the difference between several types of aircraft because there aren’t any noticeable changes. However, each Batik Air and Malindo Air were more upscale Lion Air Group services and the Group believes this market is best served by one Lion Air Group brand reasonably than two. Batik Air will now give you the option to make use of the bustling Kuala Lumpur International Airport as a transfer hub, providing the identical services as more premium carriers, reminiscent of seamless transfers.
“With the rebranding and reopening of borders in the region, we are very excited about the opportunities that lie ahead for us in terms of the potential growth of our airline, and with the new brand we will be able to offer fresh and new services,” he added. said Malindo Air CEO, Captain Mushafiz Bin Mustafa Bakri.
Malindo Air joins Batik Air’s current fleet of 53 jets, bringing a further 15 aircraft to the brand. However, twelve of the fifteen aircraft are ATR turboprops. The most noticeable distinction for travelers could also be Batik Air’s ATR aircraft serving regional routes that Batik Air has never flown before. According to Malindo Air’s statement on Thursday, the rebranding will happen in stages, and Batik Air will communicate with its passengers and partners as the method unfolds.
Rebranding ideas will not be recent, but Malaysian bureaucracy makes the method difficult. Lion Air Group is keen to lift awareness of its full-service offering, and Batik Air competes with local legacy carriers reminiscent of Garuda Indonesia and Malaysia Airlines, which have large domestic and regional networks.
