American fast food chain Taco Bell has finally opened in Indonesia and can soon open in Cyberjaya, Malaysia. Opened in December 2020, Taco Bell, positioned within the Senopati area within the southern district of the Indonesian capital, is the brand’s first flagship within the Asia-Pacific region.
“Indonesia’s strong culinary culture, adventurous spirit and appetite for trying new things make it an ideal market for Taco Bell,” said Ankush Tuli, CEO of Taco Bell, Asia Pacific. Jakarta Post.
“The Indonesian consumer always wants new and unique experiences [by] By leveraging our expertise in the fast food retail segment, we believe Taco Bell will be a huge success,” said Hendra Yuniarto, PT Fast Food Indonesia, General Manager of Marketing.
One of the dishes created especially for the Indonesian palate is Bell Rice, which mixes seasoned Mexican rice with grilled chicken, spicy sambal korek (a delicacy of garlic chili and bird’s eye chili), pico de gallo salsa and fresh lettuce, in addition to Nacho chips for extra crunch.
Disruptive Concepts Restaurant Group will launch the brand in Malaysia, but the corporate is yet to disclose the precise opening date.
“We are thrilled to finally bring our world-famous crunchy tacos to our Malaysian fans and can’t wait to start this journey with our incredible partners at Disruptive Concepts Restaurant Group,” Taco Bell wrote on its website. The famous American fast food joint will open its first outlet in Malaysia at Cottage Walk, Cyberjaya and Tropicana Gardens Mall, Petaling Jaya, in keeping with its website
Taco Bell plans to double its international footprint, with Asian markets being the most important driver of growth abroad as awareness of Mexican cuisine grows.
Inspired by Mexican cuisine, Yum! Brands subsidiary YUM.N, which has 7,000 restaurants within the United States, will expand its overseas store count to “greater than 500 locations this yr… (with) a goal of reaching 1,000 locations worldwide in the subsequent few years.” Liz Williams, president of Taco Bell International, told Reuters in an interview.
Taco Bell withdrew from Singapore in 2009. After withdrawing within the Eighties, it returned to Japan in 2015.
Source: The Jakarta Post | Gourmet KL | Reuters
