This Filipino fast food giant was among the many 10 strongest restaurant brands on the planet in 2024

Jollibee landed in fifth place^vol in accordance with the Brand Finance report, it’s the strongest restaurant brand in 2024, and the brand strength index (BSI) increased by 19 points to 84.6/100. The excellent brand result and the increased rating from AA- to AAA allowed the renowned American brands Starbucks, McDonald’s, Dunkin’ and Wendy’s to beat, taking seventh place^vol as much as 10^volappropriately.

This Filipino brand further strengthened its position because the only Southeast Asian restaurant brand to rank seventeenth^vol of the 25 most beneficial brands within the industry. With a formidable 51% increase in brand value to $2.3 billion, Jollibee stands alongside famous global restaurant chains from the United States, China and Canada.

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With a rapid global presence in 17 countries across Asia, America, Europe and Australia, the corporate has been recognized for its exceptional financial performance and wide selection of fried chicken menus that meet diverse market tastes at inexpensive prices.

In the highest 4, Jollibee is followed by China’s Haidilao Hot Pot and Luckin Coffee and the US Texas Roadhouse and Olive Garden, while Chick-fil-A from the United States is ranked sixth.^vol place on the list of the ten strongest restaurant brands.

Read also: Top Southeast Asian brands are making progress within the 2024 Brand Finance Rankings

Brand Finance is a world consulting agency specializing in assessing the worth of company brands. Measuring the brand strength index covers three key pillars: brand investment, brand equity and brand performance.

Brand investment refers to an organization’s investment in constructing brand loyalty and market share. Brand equity accumulates brand perception amongst various stakeholder groups. This includes incorporating market research data from over 100,000 respondents from 37 countries. Brand performance assessment involves assessing how well the brand has achieved specific market and financial goals.

Source: Brand funds