Eight Southeast Asian brands, including Malaysia, Singapore, Vietnam, Thailand and Indonesia, have secured positions among the many world’s 500 most precious brands within the Brand Finance 2024 rating.
Leading the pack
- Petronas (Malaysia): Malaysia’s largest oil and gas giant Petronas climbed 14 places to one hundred and fortieth position to change into the most precious brand in Southeast Asia.
- DBS (Singapore): Right behind it’s Singaporean bank DBS, which maintains its position in 193rd place.
Read also: Two of the world’s 25 strongest brands in 2024 come from Southeast Asia
Read also: How did Southeast Asia’s top brands rank among the many top 30 globally in 2023?
Famous movers
- Vietnam (Vietnam): Vietnamese telecommunications company Viettel dropped seven places to 241st place.
- PTT Thailand: The Thai company PTT made a big jump of 78 positions and took the 267th position.
- Marina Bay Sands (Singapore): The iconic Marina Bay Sands has seen a remarkable 369-degree rise to its 366th position on the planet.
- UOB (Singapore): UOB, one other Singaporean bank, rose nine places to 410th position.
Representation of the financial sector
- BRI (Indonesia): Indonesian bank BRI made a noticeable jump of 111 positions, reaching 446th place.
- OCBC Bank (Singapore): However, OCBC Bank of Singapore dropped 48 places to 483rd place.
About the brand’s funds
Brand Finance is a number one international consulting company specializing in brand valuation. Every 12 months, they assess the worth of over 5,000 well-known and powerful brands around the globe. The brand value calculation takes into consideration the strength of the brand (including brand equity, performance and investments), in addition to the royalty rate for the brand and future revenues related to it.
Source: Brand funds
