Some time ago, Southeast Asians were shocked by the extension of Coldplay’s live shows to six days in Singapore. Taylor Swift also announced that she’s going to perform within the Lion City. No wonder Singapore shouldn’t be only a financial center but in addition an entertainment center.
Who doesn’t know Singapore? This Southeast Asian country is thought for its easy connection to other Southeast Asian cities. People from other countries can easily hook up with Singapore by air.
Moreover, the country also has a stable government. As quoted by CNBC, Barkathunnisha Abu Bakar, co-founder of World Women Tourism, explained that stable management, security, including crowd control and anti-terrorism protocols, are the aspects that make Singapore a preferred destination for celebrities.
The government’s significant promotional efforts through the Singapore Tourism Board (STB) are also the rationale why Singapore is a world concert magnet. Since 2000, the Singapore government has actively sought to determine the country as “Asia’s events and entertainment capital”. This initiative actively invites international musicians and artists to return with their fans not only to Singapore but in addition to Asia to witness their live shows.
Recently, for instance, Taylor Swift was successful promoted directly by the local government. In addition, Charlie Puth was also helped to prepare a big concert in Singapore, and Jackson Wang helped promote the country through a series of high-profile videos.
Moreover, the Singapore government also provides convenience to foreign tourists. Concert ticket prices in Singapore might be cheaper than in other countries, making it an irresistible magnet for music fans. Thanks to this attraction, fans won’t only come to enjoy their favorite live shows, but can even be encouraged to explore other sectors of tourism and spend their money in amazing places.
Those who go to live shows in Singapore won’t be dissatisfied. Singapore is greater than just a spot to look at live shows. Shopping malls, amusement parks and tourist attractions are easily accessible by public transport.
Moreover, Singapore’s strict ticketing regulations may reassure music lovers wanting to attend live shows. Although touts still exist in Singapore, Ticketmaster, because the leading concert ticket purchasing site in Singapore, strictly prohibits the illegal sale of tickets and not using a license and has the precise to ban ticket holders who violate these rules from attending the concert.
In an effort to take care of the integrity of the event and supply all fans with a good experience, Ticketmaster ensures that tickets can only be purchased through official channels to avoid unauthorized ticketing practices. With this strict policy, Ticketmaster assures fans that they will safely enjoy live shows without having to fret about fake tickets. As a result, viewers who purchase used tickets won’t have the option to look at as their tickets shall be useless.
Thanks to the continual efforts of the Singapore government and various parties, the country continues to draw and expand its influence as an entertainment and events center in Asia. Ultimately, this strategic location attracts artists from all around the world and turns music fans into tourists.
