Total smartphone shipments from Southeast Asia in Q2 2022 were 24.5 million, down 7% from the previous quarter.
Despite a 19 percent decline from the primary quarter of 2022, Samsung maintained its dominant position in Southeast Asia. This was the results of weaker than expected demand for the mid- and high-end A series.
The company managed to regain lost market share with significant marketing campaigns and channel incentives for Samsung’s entry-level A-series. Samsung is well-positioned to compete within the high-end price segment, because of significant spending on above-average marketing efforts for the foldable and S22 series.
Due to strong demand for the A16 series, which was SEA’s best-selling model, Oppo maintained its strong performance within the second slot with 18% market share.
To promote the Reno series and improve the brand’s fame, Oppo has discontinued products within the sub-$100 price range in 2021. With the official regional debut of the OnePlus Nord series, Oppo is expanding its product range initiatives.
In the second quarter of 2022, Xiaomi maintained its third position with sequential shipment growth that remained regular at 4 million units. In 4 of the five major Mediterranean regions, Xiaomi’s Redmi 10 series and its predecessor Redmi 9 series helped the Chinese company achieve strong sequential growth.
Positive buzz has been generated by the launch of the POCO F4 series for Xiaomi’s internet-centric sub-brand.
Realme shipped 2.6 million units in comparison with 3.2 million shipped by Vivo. The T1 series and Y01 series are the brand new gadgets that Vivo has launched in key regions in Southeast Asia. To strengthen the brand, Realme updated its GT series within the second quarter.
FYI, in 2022, Southeast Asia could have 3.1% more web users than today, making it the second fastest growing region on the planet. In 2024, there can be 53.9 million more Internet users within the region than in 2019, when 54.0% of the population used the Internet. However, 38.7% of Southeast Asia’s population is predicted to not use the Internet a minimum of once a month this 12 months.
With Southeast Asia projected to achieve 370.7 million web users by 2022, this region can be hard to disregard. However, it is going to still be outclassed by the titans of its neighbors, India and China. In contrast to China’s 39.9% and India’s 25.4%, in 2022 the six countries that make up Southeast Asia will account for 14.4% of all Internet users within the Asia-Pacific region.
The growth in tablet users stopped after some time of their popularity. Tablet users in Southeast Asia will grow at lower than 1% annually over our forecast period.
This represents a big change from the years prior to 2017, when the variety of tablet users experienced annual double-digit growth. The reasons for this slowdown include the rise in popularity of smartphones with larger screens and the low rate of Internet usage in households.
The gaming industry is growing rapidly around the globe, especially in Southeast Asia. While consoles and computers are popular platforms, smartphone gaming is growing faster, and Southeast Asia is a key region for this trend.
The demand for gaming devices continues to grow. In Q4 2021, through the holiday season, gaming smartphones saw a 270% YoY growth. The variety of high-net-worth gamers is growing tremendously, and given the interest in gaming in these regions, this trend is certain to proceed.
As consumer interest grows, e-gaming is gaining increasing attention from governments and business stakeholders across the ecosystem. There are currently over 102 million energetic smartphone gamers across five major Southeast Asian countries, and this number is simply expected to extend in the approaching years.
The top six countries in Southeast Asia for mobile gaming are Indonesia, Malaysia, Thailand, Vietnam, Singapore and the Philippines. The variety of gamers within the region has grown at the identical rate because the number of individuals using smartphones over the past two years, whether or not they prefer smaller, short games to pass the time or more engaging strategy games and shooters.
Source: TelecomLead.com, InsiderInteligence.com, CounterPointResearch.com
