Brand Finance research has revealed a compelling link between strong brands and stock market performance. It has been found that investing in highly branded corporations will result in returns almost twice as high as the common for the whole S&P 500 index.
Brand strength measures the effectiveness of a brand’s performance based on intangible metrics relative to its effectiveness
competitors. To determine brand strength, Brand Finance looks at marketing investments,
Stakeholder capital and its impact on business results.
Brand Finance also determines the relative strength of brands through a balanced scorecard that features metrics that evaluate marketing investments, stakeholder capital and business performance. Brand strength, next to the extent of revenue, is a key factor influencing brand value.
Below is a listing of the strongest telecommunications brands on the earth this 12 months from the Brand Finance report:
By these criteria, Thailand’s Advanced Information Service (AIS) is currently the strongest telecommunications brand on the earth, a title previously held by China Mobile.
With a Brand Strength Index (BSI) of 90.0 out of 100, the brand continues to learn from its technique to diversify its telecoms business to give attention to fixed broadband. Over the past few years, fixed broadband offerings have shown greater stability and lucrative growth prospects in comparison with mobile services. AIS can also be the one brand within the industry with a AAA+ rating.
Meanwhile, Malaysian brand DiGi is rising among the many world’s most beneficial telecommunications brands. After upgrading its brand strength rating to AAA this 12 months, DiGi is the third strongest telecommunications brand with a BSI rating of 87.8 out of 100.
With a major presence within the brand’s home market in Malaysia, DiGi prides itself on providing its customers with high-quality digital experiences through a consistent network.
Source : Official report on the brand’s funds
