Priceza Indonesia, a shopping search engine and price comparison platform in Indonesia, has revealed interesting facts concerning the five hottest shopping categories in six Southeast Asian countries through the first six months of 2018.
In recent years, online shopping has turn out to be a trend in Southeast Asia. According to BloombergOnline shopping in Thailand increased by 100% in 2017.
The region has seen the expansion of pioneering e-commerce corporations, a few of which have successfully earned the “unicorn” designation – meaning its valuations now exceed $1 billion, achieved by Tokopedia and BukaLapak from Indonesia.
In response to this development, shopping search engine and price comparison platform Priceza, which was first established in Thailand in 2010, has published interesting information on probably the most searched product categories within the last six months (January – June 2018) by consumers from six south-eastern Asian countries, namely Thailand, Indonesia, Malaysia, the Philippines, Singapore and Vietnam.
In short, here’s a fast summary that may offer you an idea of the shopping trends amongst Southeast Asians:
1. Category clothing and fashion it’s hottest in Southeast Asia.
2. Indonesia topped this category with 24.11 percent, Vietnam (22.65 percent) and Thailand (12.12 percent). The category consistently ranks among the many top three in other countries resembling Malaysia (10.95%), the Philippines (15.28%), and Singapore (17.81%).
3. As a reminder, a quite closely related product is the cosmetics category, which was also in the highest five rankings in three countries: Vietnam (11.82%), the Philippines (5.53%) and Indonesia (5.04%). ).
4. Motor vehicles, although not as dominant because the previous category, topped the list within the Philippines (24.28 percent) and Malaysia (16.64 percent).
5. Motor vehicles also appear in the highest three in Indonesia (11.89 percent) and Thailand (11.27 percent), but don’t appear in the highest five in Singapore and Vietnam.
6. Another essential category is electronic products, that are in the primary place on the search list in Singapore (18.71%). This category can also be in the highest five in other countries, except Malaysia.
7. Furthermore, computers can actually be considered candidates for the regular category. However, this percentage in just three countries, namely Singapore (13.94%), the Philippines (5.76%) and Vietnam (4.37%), just isn’t significant. Also with home furnishings (furniture) which ranks in Thailand, Malaysia and Singapore.
In addition to the above facts, you may even find unique finds in each country.
1. Indonesia and Thailand are two countries in Southeast Asia whose search results include categories telephones and communication devices. The demand for mobile phones is comparatively high in these two countries. This is actually a note for related industries, from cell phone manufacturers, telecommunications service providers, to application developers.
Specifically, within the case of Indonesia, the share of the most well-liked searches in the primary place (clothing and fashion) and within the second place (telephone and communication devices) was 47%. This could be interpreted to mean that roughly one in two Indonesian consumers who shop online are more likely to find yourself with mobile or fashion products.
2. There is one other uniqueness Malaysia and Singapore which each show sports category within the Top 5. Other Southeast Asian countries don’t appear to put health first.
The issue of health is becoming increasingly more outstanding for Malaysia, which places food category searches in second place with a percentage of 12.46%.
3. Other interesting results could be seen within the search ends in Vietnam. The country shows mother and child categoryin fourth place on the Top 5 list.
Source: VNExpress International.com
