With the New Year coming in at the very least lower than 24 hours, Seasia hereby has prepared for you some summaries on e-commerce, an area that can potentially boom the region in the approaching years.
Let’s start with the country that currently hosts Seasia – INDONESIA.
According to Digital News Asia in 2017, iPrice Group, a non-public shopping aggregator based in Malaysia, has observed many interesting things happening within the Indonesian e-commerce environment.
Some examples:
1. Alibaba’s aggressive move into Indonesia. They increased their shares from 51% to 83% and inside a number of months invested $1.1 billion in Tokopedia.
2. New players: Amazon entered Singapore and Australia. Salim Group and Lotte launched iLotte.
3. Huge promotions from many retailers during 11/11 and 12/12.
iPrice has witnessed the emergence of recent players, recent funds, acquisitions and lots of other good things which have happened within the Indonesian e-commerce scene.
The most interesting a part of this yr’s review is that iPrice shares data and findings for Indonesia, including the next details:
Most searched e-commerce sites in Indonesia
Top 10 most visited e-commerce sites
Top 5 hottest mobile shopping apps
The hottest e-commerce web sites on social media
Blibli is the king of Twitter and Facebook
Blibli has the most important variety of followers on Facebook and Twitter.
Our evaluation shows that that is on account of the unique form of content that not only sells products but additionally educates users. And their response on Facebook is super-fast “within minutes.”
Hijup, the queen of Instagram
Since it is a fashion e-commerce site, it is important for it to create social media posts that concentrate on graphics. Instagram is the most effective place for this.
The hottest online shopping events in 2017
Singles’ Day
During Singles’ Day, iPrice compared interest in e-commerce in Indonesia and analyzed online shopping behavior.
1. Lazada, Shopee and Bukalapak are the preferred online stores in most provinces of Indonesia
2. There was an enormous spike on Lazada at 1am and 1pm
3. Tokopedia’s search interest was still high even when it did not have special Singles’ Day promotions
4. After 11/11, the interest in all online stores decreased
End of Year Sale 12/12
After 11.11, iPrice analyzed user behavior on 12.12 using Google Trends data.
1. The top five e-commerce stores based on Google Trends are Lazada, Tokopedia, Shopee, Bukalapak and Zalora
2. The big heist took place on December 11 at 9 p.m. on Lazada. This happened due to a special concert on national television
3. Huge jump across all top five e-commerce sites on December 12 from 10 a.m. to 1 p.m.
Source :Digital News Asia
