Annual report on the world’s most useful telecommunications brands by Brand fundsthe world’s leading independent brand valuation and strategic advisory firm, was published in February last yr.
In Southeast Asia, they’re the world’s strongest telecommunications brands, ranked among the many top 500 by the Brand Finance Brand Power Index (BSI).
[RANK 40] TELKOM INDONESIA – INDONESIA
Brand value: USD 4.335 million
[RANK 49] VIETTEL TELECOM – VIETNAM
Brand value: $2,686 million
[RANK 50] SINGTEL SINGAPORE – SINGAPORE
Brand value: $2,625 million
[RANK 53] AXIATA – MALAYSIA
Brand value: $2,583 million
[RANK 65] PLDT Philippines
Brand value: $1,854 million
[RANK 76] MAXIS – MALAYSIA
Brand value: $1,369 million
In 2015, Maxis ZEROLUTION launched a groundbreaking phone ownership program that removes all of the barriers, restrictions and hassles normally related to phone contracts. It’s the primary phone deal to mix zero upfront payment, zero penalty for changing plans, easy zero interest installments (no bank card required) and the revolutionary ‘New Phone Every Year’ feature. For the primary time in history, Malaysians will give you the option to upgrade to a brand new phone yearly. Image source: Maxis
[RANK 80] GLOBE TELECOM – PHILIPPINES
Brand value: $1,295 million
[RANK 83] DiGi – MALAYSIA
Market value: USD 1,244 million
[RANK 84] TM MALAYSIA
Brand value: $1,215 million
[RANK 99] STARHUB SINGAPORE
Brand value: $850 million
[RANK 100] INDOSAT OOREDOO – INDONESIA
Brand value: $844 million
Source: Brand funds
