Singapore will grow to be the primary country on the planet to ban promoting of essentially the most unhealthy sugary drinks in its latest move to fight rising rates of diabetes, the health ministry said on Thursday. Reuters reported.
Products deemed “less healthy” must now be labeled with details about their dietary value and sugar content, and products considered essentially the most unhealthy are banned from appearing in promoting on all media platforms, including broadcast, print and online channels.
“This is meant to scale back the impact of such promoting on consumer preferences,” the ministry said, calling the ban the primary on the planet.
According to local Singapore media Times of the Straitthis is applicable to drinks in bottles, cans and packages. It includes two- or three-in-one quick drinks, soft drinks, juices, and fermented milk and yogurt drinks.
At a press conference on Thursday, he told reporters that the choice was made after “public consultations” in the shape of a survey.
The ministry also says it’s going to proceed to collect consumer and industry feedback over the following few months before announcing further details concerning the solution’s rollout next yr.
said Edwin Tong, senior minister of state on the city-state’s Ministry of Health CNNIn addition to the promoting ban, the ministry announced that sweet drinks can even be required to have a colourful label on the front of the packaging with information concerning the dietary value and sugar content.
Tong said the 2 solutions represent just step one within the city-state’s efforts to combat diabetes. Two other proposals, including the potential for introducing an excise tax and even a whole ban on high-sugar drinks, are still “on the agenda.”
“We intend to review them more closely,” he added.
“We want to find measures that are sustainable in the long term, that will shape not only consumption behavior in the market but also on the supply side to bring about a change in the formula.”
