According to a survey conducted by Hotels.com, Thailand ranks second most welcome to Chinese tourists after Japan.
For Chinese visitors, the most important reasons they feel welcome in Thailand are the widespread acceptance of Chinese mobile wallets (64 percent), sufficient translations/markings (41 percent) and ease of knowledge (40 percent).
A survey by Hotels.com found that the needs and preferences of recent generation Chinese travelers have modified.
Tour groups have turn into obsolete as Chinese travelers turn into more willing to travel independently in Thailand.
They usually tend to select free and simple travel due to Thailand’s local delicacies, ease of visa application, quality accommodation and shopping paradise that greatly attracts Chinese tourists.
Thailand continues to be one of the vital popular destinations for travelers; with famous local crafts and products where Chinese travelers could shop (56%), in addition to many unique and strange places to go to – resembling the Royal Palace is a very powerful landmark for Chinese tourists.
With a rise of 12% in comparison with 2017, Chinese travelers play a very important role in Thailand’s tourism industry. A greater understanding of the changing needs of Chinese travelers should keep Thailand’s tourism industry on the heart beat of the country’s largest customer base.
According to a press release from Hotels.com, Thailand’s tourism industry should maximize the advantages of understanding the changing tastes of Chinese tourists.
A study by Hotels.com shows that Chinese travelers are desperate to select recent and distant locations. Although over a 3rd (37%) of travelers still intend to go to countries they’ve visited before, they may go to other cities.
Key destinations in Asia resembling Singapore, Japan and South Korea are hottest for these travelers.
Johan Svanstrom, brand president of Hotels.com, comments: “Every traveler likes to feel welcome in a brand new country – it’s no secret that all of us crave reference to people, and this is very true after we are in a brand new environment.”
“We know from the CITM report that Chinese travelers feel most comfortable and welcome in destinations when vendors speak Mandarin, Chinese mobile wallet is accepted and there are signage they can understand.”
Source : National Multimedia
