The annual survey of the world’s most respected and strongest brands was published by Brand Finance, the world’s largest brand valuation consultancy, in January 2022. Every yr, they measure the financial value of brands and put the 5,000 most famous brands on the planet to the test.
The study shows that the most respected brand on the planet is Apple, with a record valuation of over $355 billion, followed by Amazon and Google. However, the latest entrant, TikTok, has been recognized because the fastest-growing brand on the planet, with a growth rate of 215 percent, and is driving a worldwide revolution in media consumption.
This is a crucial yr for Indonesia. Telkom, the state-owned telecom operator, has been recognized because the most respected brand within the Brand Finance Global 500 study for the primary time. With a rating of 490, Telkom Indonesia has made an honest first step.
According to brand valuation consultant Brand Finance Indonesia, Telkom was ranked first among the many 100 most respected Indonesian brands, with a worth of $3.9 billion. Although Telkom’s brand value declined by 19 percent in 2021 from roughly $4.8 billion in 2020, the corporation still managed to retain the highest spot for the sixth yr in a row.
Petronas, ASEAN’s most respected Malaysian brand, has maintained its position and continues to be among the many top 10 oil and gas brands on the planet. Petronas, currently in 143rd position, has improved ten places in comparison with last yr when it was in 153rd place.
Petronas’ positioning is attributed to the brand’s continued success, which contributed to generating a brand value of $13.6 billion in 2022, up from $12 billion in 2021, a rise of 13%. Petronas was capable of rebound from last yr’s problems within the oil and gas sector due to rising energy demand as the worldwide economy improved following the pandemic.
Then a surprise from Vietnam. The Military Industries and Telecommunications Group (Viettel), with a brand value of USD 8.758 billion, advanced 99 places to 227th place on the list of the world’s 500 most respected brands in 2022. Last yr, Viettel was ranked 326th.
Viettel maintains its position because the leading telecommunications brand in Southeast Asia, rating among the many three most respected brands within the region.
The next two places are taken by DBS and OCBC Bank from Singapore. Each brand was ranked 234th (out of 245) and 483rd (out of 433), respectively. Since 2018, Singapore bank brands have consistently been ranked among the many 500 most respected banking brands on the planet.
To view the complete report, click here Finance Global 500 brand
Source: Brand Directory, JakartaGlobe.id, Mynewsdesk.com, Business Cand.com
