Singapore Tourism Board (STB) AND Cruise Lines International Association (CLIA)the cruise industry’s global trade body, announced on March 5 a brand new three-year partnership geared toward boosting the increasingly vibrant cruise industry in Singapore and Southeast Asia.
STB and CLIA will leverage their complementary strengths to offer training for travel agencies, enhance destination marketing efforts, drive the event of regional ports, and exchange technical and regulatory best practices.
The three-year strategic partnership marks CLIA’s first collaboration with the National Tourism Organization in Asia. It comes in the intervening time of entry Southeast Asia, home to a few of the world’s fastest-growing economies, is rapidly gaining momentum. This is reported in the newest CLIA Asia Cruise Trends report Southeast Asia contributed nearly 20 percent Asiapassengers.
In the primary 12 months of cooperation, STB and CLIA plan to conduct training for travel agencies in priority cruise markets, including: Indonesia, Malaysia AND India.
As most cruise bookings are made through travel agencies, these training sessions are designed to enhance travel agents’ general cruise sales skills and knowledge of Southeast Asia especially cruises. The partnership will leverage CLIA’s job training capabilities and STB’s travel trade network within the region.
“STB is pleased to enter right into a partnership with CLIA that’s each significant and strategic.
“How Southeast Asia With the cruise industry still in its early stages of growth, this partnership leverages CLIA’s expertise, networks and platforms, in addition to STB’s strong understanding of the regional travel trade and market nuances, to shape and drive growth within the region. We stay up for working closely with CLIA to maneuver forward Southeast Asia as a vibrant destination,” said Mr. Lionel YeoChief Executive Officer of the Singapore Tourism Board.
“CLIA is committed to supporting the growing cruise industry in Singapore AND Southeast Asia. Our travel agent training expertise, knowledge of industry best practices and extensive global networks will complement the Singapore Tourism Board’s regional expertise,” said Cindy D’Aoust, president and CEO of CLIA.
“STB has been a worthwhile CLIA partner; through this continued cooperation, we are going to strengthen and develop the cruise industry Southeast Asia“
Source : Singapore Tourism Board
