Whether it’s a bunch of influencers touring a thousand-year-old mountaintop mosque in Tunisia or trekking through the Atacama Desert in Chile, the winners of the annual video competition hosted by the United Nations World Tourism Organization showcase each country’s landscape and the way viewing it affects them them with friends. all of the difference.
The UN agency announced the winners earlier this month on the General Assembly in Chengdu, China. National tourism boards of UNWTO member states were capable of submit videos of national tourism marketing campaigns covering the period 2011 to the current, although all winning videos were published inside the last yr.
UNWTO chosen five winners from Africa, East Asia and the Pacific, the Middle East, Europe and the Americas based on 63 submitted movies and these are the People’s Choice winners:
PEOPLE’S CHOICE AWARD AND EAST ASIAN/PACIFIC WINNER:
INDONESIA – “JOURNEY TO A WONDERFUL WORLD”
Louis Armstrong’s voice and the classic song “What a Wonderful World” is a well-known melody that evokes feelings of comfort, nostalgia and peace.
The goal of this video, published in November 2016, is to make Indonesia seem more familiar and comfy. It definitely idealizes dancing and rest because the hallmarks of this country; The film shows travelers that they’ll really get away from all of it, and in the event that they want, they may also visit bustling metropolises.
AFRICA WINNER:
TUNISIA: “#TRUETUNISIA”
This video shows ancient and modern Tunisia. Published in June 2016, the video follows five European YouTubers who travel to the country to study its ancient history and culture, including its Eleventh-century mosques and souks, because the country once served as a serious Mediterranean trading post. Influencers bask in award-winning spas and beachside restaurants.
AMERICAN WINNER:
CHILE – “FIND CHILE – CHILE IS WAITING FOR YOU”
Chile won for attractiveness “more than likely to make us wish to go there.” Landscapes are the actual heroes of this story. Instead of using Chileans to let you know why they love their a part of the country, the Tourism Board uses travelers from world wide to supply their perspectives on why Chile’s natural beauty is the magnet that pulls them back. The Tourism Board released the video in November 2016.
EUROPEAN WINNER:
GREECE – “GREECE – DESTINATION FOR 365 DAYS”
More destinations wish to market themselves as year-round destinations to extend tourist visits and dollars. Countries like Greece are bustling during warm weather, but are quiet in winter; you get the sensation that Greece is buzzing irrespective of what time you arrive, so long as you recognize where to seek out the motion.
But perhaps the actual stars of the film released in August 2017 are usually not the seasons, but the range of the Greek experience. Many travelers only associate themselves with the Greek islands, but this video shows other parts of the country that are usually not as well-known.
MIDDLE EAST WINNER:
EGYPT – “THIS IS EGYPT”
Egypt’s tourism industry has suffered successive setbacks over the past decade, and her film avoids any mention of revolution, violence or terrorism.
The film, published in October 2016, may win within the “best comeback story” category. It contains a coherent storyline depicting the country’s “long history” that spans hundreds of years.
Source: https://skift.com/2017/10/02/best-tourism-videos-of-2017-highlight-the-art-of-storytelling/
