Philippine Airlines (PAL) is the national flag carrier Philippines AND Asia first airline. As PAL continues to strengthen its brand history of providing heartfelt customer support, it’s launching a brand new brand equity campaign geared toward attracting foreign tourists from international markets with the slogan:Get to know the center of a Filipino“.
Thanks to its wealthy 76-year history, PAL can boast of many “firsts” – including being the primary airline on this planet Southeast Asia sail across the Pacific July 31, 1946first to serve Europe via DC-4 service to Rome AND Madridand the primary on this planet to introduce, amongst other things, completely flat beds on board B747 jumbo jets.
PAL currently operates the most important fleet of any PH carrier, with a complete of 83 aircraft, and expects to deliver two Boeing B777s throughout the 12 months and 6 Airbus A350s starting June 2018, 21 Airbus A321NEO aircraft from the primary quarter of 2018 and 10 further next-generation Q400 turboprop aircraft. The airline will proceed to reconfigure its Airbus A330 aircraft to a three-class layout.
Last 12 months, PAL carried a complete of 13.4 million passengers, a rise of 12.6% in comparison with the 11.9 million passengers served in 2015.
5 stars by 2020
Philippine Airlines is on its journey to becoming a five-star, full-service carrier on par with the world’s largest carriers.
To achieve this goal, the corporate has made improvements to its on-board and ground services, in addition to introduced its distinct service philosophy “Heart of a Filipino” embodying a national culture of heat, caring and distinctive hospitality that’s now recognized by the world.
Airline rankings company Skytrax rated PAL as “6vol “Most Improved Airline” in its latest global aviation awards, considered the “Oscars” of the aviation industry. Online industry publication Smart Travel Asia also labeled PAL as 4vol The best airline in the world for cabin service.”
Get to know the center of a Filipino
The campaign, which begins with a digital video on PAL’s YouTube page, showcases the perfect of what it has to supply Philippines and celebrates the perfect of the Filipino values on which the PAL system was built, generally known as Wholehearted care or “The Filipino Touch.”
This unique brand of proactive and selfless hospitality, together with a disposition and attitude that’s resilient and all the time cheerful, sets Philippine Airlines aside from the competition as an airline with #MoreHeart.
Waiting for something
The Philippine national carrier charts its course in aviation history as Asia’s longest-serving airline, continually innovating in a highly competitive industry landscape.
Asia First Airlines continues to devote its efforts to meeting customer needs through fleet modernization, route network expansion and repair innovation.
It stays focused on achieving its goal of becoming a five-star airline by 2020.
More details about Philippine Airlines might be found on the web site philippineairlines.com Or fb.com/flyPAL.
Source: Asia One
