According to US News & World Report, Switzerland is the very best country on this planet for the second yr in a row.
To help people understand how nations are perceived on a world scale, greater than 21,000 respondents were asked to rate 80 countries by rating them on 65 attributes. The attributes are grouped into nine sub-rankings which can be included within the Best Countries rating: Adventure, Citizenship, Cultural Influence, Entrepreneurship, Heritage, Movers, Openness to Business, Strength and Quality of Life.
A complete of 21,117 people were surveyed from 36 countries in 4 regions – the Americas, Asia, Europe, the Middle East and Africa. Of the respondents, 12,114 were informed elites and 6,016 were business decision-makers. Some respondents were considered each conscious elites and business decision-makers.
The 80 countries featured within the 2018 Best Countries rankings should have met 4 criteria over the past two years, for which data specific to every benchmark is obtainable, to be included within the study:
- Top 100 countries by gross domestic product in 2015 or 2014 based on World Bank data
- 150 countries ranked first on the UN Human Development Index based on the 2015 or 2014 report.
- Top 100 countries by way of foreign direct investment inflow in 2014 or 2013 based on UN data
- 100 countries with the very best variety of international tourism receipts in 2014 or international tourism arrivals in 2013, based on World Bank data
The rankings are a part of an analytical project called the 2018 Best Countries Report, conducted for 3 years by the Wharton School on the University of Pennsylvania and the worldwide consumer research company BAV Group Y&R.
“The Best Countries report speaks to the impact that a nation brand can have on economic prosperity and perceived global standing,” Wharton marketing professor David Reibstein said in an announcement.
Y&R global CEO David Sable added that nations need to consider carefully about their brand appeal and boast qualities reminiscent of innovation and compassion to face out.
“For the countries that topped this year’s rankings, it has once again become clear that military vigor and economic strength are no longer key determinants of a country’s brand success,” Y&R Global CEO David Sable said in an announcement.
Switzerland, Canada, Germany, the UK and Japan are in the highest five. Seasia has prepared a rating for Asian countries.
| World rating | Country | entrepreneurship | Adventure | Citizenship | Cultural influence | Heritage | Removals | Open for business | Power | Quality of life |
| 5 | JAPAN | 2 | 38 | 19 | 6 | 12 | 5 | 26 | 7 | 14 |
| 16 | SINGAPORE | 8 | 34 | 23 | 13 | 32 | 3 | 13 | 24 | 18 |
| 20 | CHINA | 16 | 57 | 38 | 21 | 10 | 4 | 33 | 3 | 21 |
| 22 | SOUTH KOREA | 12 | 62 | 26 | thirty | 48 | 15 | 25 | 11 | 24 |
| 23 | United Arab Emirates | 23 | 67 | thirty | 17 | 67 | 1 | 67 | 10 | 25 |
| 25 | INDIA | 28 | 37 | 51 | 29 | 6 | 2 | 29 | 15 | 32 |
| 27 | THAILAND | 38 | 4 | 52 | 19 | 8 | 6 | 15 | 49 | thirty |
| 34 | MALAYSIA | 34 | 29 | 54 | 44 | 36 | 20 | 12 | 59 | 28 |
| 35 | runny nose | thirty | 76 | 49 | 34 | 80 | 12 | 38 | 20 | 48 |
| 37 | SAUDI ARABIA | 31 | 78 | 64 | 38 | 57 | 14 | 78 | 9 | 41 |
| 41 | INDONESIA | 43 | 31 | 62 | 43 | thirty | 23 | 22 | 47 | 34 |
| 44 | VIETNAM | 52 | 43 | 69 | 52 | 26 | 13 | 28 | 34 | 40 |
| 49 | PHILIPPINES | 45 | 16 | 55 | 41 | 47 | 34 | 34 | 55 | 37 |
| 51 | SRI LANKA | 59 | 39 | 61 | 53 | 46 | 16 | 21 | 67 | 54 |
| 61 | BAHRAIN | 46 | 75 | 65 | 55 | 78 | 45 | 47 | 43 | 61 |
| 63 | MYANMAR | 75 | 61 | 77 | 66 | 62 | 21 | 65 | 50 | 58 |
| 64 | AZERBAIJAN | 64 | 66 | 60 | 74 | 63 | 33 | 56 | 45 | 67 |
| 68 | JORDAN | 65 | 69 | 72 | 64 | 45 | 39 | 72 | 32 | 75 |
| 70 | KAZAKHTAN | 71 | 73 | 68 | 76 | 72 | 36 | 70 | 41 | 64 |
| 73 | OMAN | 57 | 77 | 66 | 63 | 75 | 50 | 69 | 46 | 74 |
Source: usnews.com
