After a successful yr in Indonesia that began in September 2018, GrabFood is expanding its GrabKitchen cloud kitchen network to Thailand and Vietnam.
The launch in each countries has now made GrabFood the most important cloud kitchen operator in Southeast Asia, with 20 live kitchens.
GrabKitchens may even come to Singapore and the Philippines, which can probably occur later this yr.
According to their press statement, quoted by Vulcan PostGrabFood desires to launch over 50 kitchens in five markets by the tip of 2019
GrabKitchens are delivery-only cloud kitchens that bring together multiple foods and drinks brands in a single place to make sure lower operating costs, much like those run by fellow food delivery firms Deliveroo and Foodpanda. Local Indonesian media Economic news also noted that GrabKitchen’s services were much like local competitor Gojek’s Go-Food Festival services, through which food partners prepared and cooked food in a single location and driver partners delivered the food to customers.
While their model is not any different from those of its competitors, GrabFood is betting on rapid growth to position itself ahead because it becomes “the only truly regional food delivery platform with the largest reach.”
GrabFood claims that between June 2018 and June 2019, gross merchandise value (GMV) increased by 900% and delivery volumes increased sevenfold in the identical period in six markets.
“We see GrabKitchen as a new solution that enables our sellers to expand and grow, while providing consumers with greater access to a wide range of food products,” said Lim Kell Jay, GrabFood’s director of retail. Technology in Asia.
“GrabKitchen also represents a key growth opportunity. Learning from our success in Indonesia, GrabFood intends to rapidly scale the GrabKitchen network across the region in the coming months.”
GrabFood said the kitchens are strategically placed to fulfill consumer demand and availability of food selections, while reducing food delivery times.
Ichmeralda Altri Rachman, GrabIndonesia CMO for GrabFood Marketing and New Business, shared the success story of GrabKitchen in Indonesia on Jakarta Post Office, “With GrabKitchen, users can enjoy various benefits such as cheaper delivery charges, faster delivery times and freedom to choose different types of food [from various vendors] within one order. These new benefits in themselves will change the way our users use our app,” he says.
GrabFood currently operates in 221 cities in six countries, e27 recorded.
