The Netherlands topped the 2018 UNCTAD Business-to-Consumer (B2C) E-Commerce Index, published on 10 December, because the country best prepared for e-commerce on the earth.
The index shows that eight of the highest ten countries for online shopping are in Europe, with the index values very close, with just 4 points separating first and tenth place. The Netherlands, which got here third in 2017, has displaced Luxembourg, which dropped out of the highest ten following a pointy decline in postal reliability.
“The Netherlands scores high on most indicators, especially in secure servers – an indicator for e-commerce stores – where it ranks first out of all 151 countries in the index,” said Shamika N. Sirimanne, director of UNCTAD’s Technology and Logistics Division.
“The country also has the second-largest proportion of online shoppers in the world – 76% of the population aged 15 and over.”
Singapore and Switzerland are in second and third place. Singapore has climbed 16 spots since 2017, with gains across the board. It now ranks among the many top countries in accounts, secure server penetration, and email reliability. Switzerland also scores favorably across the board.
All but considered one of the developing countries within the 2018 B2C E-Commerce Index are positioned in East Asia or the Middle East, and all are upper-middle- or upper-income economies.
In contrast to the world’s top ten, the range of index values amongst developing countries is wide, with a difference of 26 points between first and tenth place. Compared to the 2017 index, Singapore swapped places with the Republic of Korea because the country with the best position on the list. Mauritius and Trinidad and Tobago dropped out, while Chile (the one non-Asian country on the list) and Turkey entered. Hong Kong (China) ranks second amongst developing economies and fifteenth on the earth. Like Singapore, it’s a small economy with relatively high values on all indicators.
The UAE, ranked fourth, is doing well when it comes to web usage and accounts, but has an extended technique to go when it comes to server security and email service reliability to change into a pacesetter in B2C e-commerce readiness.
Malaysia, in fifth place, is balanced across all dimensions of the index. Just over a 3rd of the population made purchases online in 2017, and the country has considered one of the best shares of B2C sales in GDP on the earth. Sixth, Thailand, does well in postal reliability, with web penetration reaching greater than half of the population aged six and over.
Turkey is a brand new entrant into the highest ten developing countries. Currently in seventh place, it had considered one of the biggest increases in web access on the earth in 2017, up six percentage points. The increase in web users has increased online shopping by 4 percentage points to 21% of the population.
The Islamic Republic of Iran ranks eighth amongst developing countries. The country’s important strength is its high level of account ownership. Despite repeated sanctions, the country has the second largest online shopping market among the many ten largest developing economies.
Chile does well across the board, although postal reliability drags it down. The country has the best online sales per shopper in Latin America, and about 15% of companies within the country already sell online.
Most importantly, here is the rating of Southeast Asian countries from the total report:
Source : UNCTAD
