Brand Finance, a worldwide consulting agency with a recognized authority, has published its rating of the most useful brands on the planet in 2018. In Brand Finance’s Global 500 2018 Report, Amazon is the most useful brand on the planet, ahead of Apple and Google.
Regionally, Mercedes-Benz is the most useful brand in Europe, Amazon is the most useful brand in North America, oil company Pemex is primary in Latin America, telecoms operator Etisalat is the most useful brand within the Middle East and Africa, Telstra is primary within the Australasia region and Samsung continues to top the rankings in Asia.
It is price noting that Southeast Asian brands are moving up, with Singapore’s Broadcom and Telkom Indonesia up 46 and 45 notches respectively in comparison with 2017. Malaysia’s Petronas still tops the Southeast Asian rankings (132nd place), despite previously falling 7 notches.
Brand Finance, as a world-renowned consulting firm in brand equity and strategy, evaluates hundreds of well-known global brands yearly. It is one of the vital reliable global brand equity agencies, and its strict selection criteria include not only Brand Strength Index (BSI), but additionally Brand Loyalty and Marketing Investment, etc.
Source: Brandfinance.com
