ASEAN enters the metaverse with the launch of “ImaginASEAN,” an immersive game on Roblox that goals to spice up tourism in Southeast Asia. Created in partnership with Cosmow, a outstanding game studio within the metaverse, the project highlights ASEAN’s commitment to leveraging digital innovation to spice up tourism. Set to release on World Tourism Day on September 27, “ImaginASEAN” offers players all over the world a novel, interactive experience to explore the wealthy cultural heritage and diverse attractions of Southeast Asia.
The game is a vital step in ASEAN’s digital transformation technique to make Southeast Asia a coherent and attractive tourism destination. Players will interact with famous landmarks of the region, traditional costumes and cultural elements in a virtual setting, combining tourism promotion with digital games.
Read also: Happy 57th ASEAN Day: Celebrating Peace, Stability and Regional Cooperation
A particular feature of “ImaginASEAN” is its interactive mini-games, allowing players to explore cultural and historical landmarks of ASEAN member countries. Players may also customize their avatars with virtual Southeast Asian-themed costumes, showcasing the wealthy diversity of the region. The game features a scavenger hunt where players uncover hidden messages about ASEAN’s cultural heritage, with possibilities to win exclusive in-game and real-world rewards.
The top players to finish the scavenger hunt might be entered right into a drawing to win an unforgettable trip to Southeast Asia, sponsored by Agoda and AirAsia. Prizes include a visit to 2 ASEAN destinations and AgodaMoney on hotel reservations, so winners can experience the region first-hand.
This revolutionary initiative not only celebrates ASEAN Day, but additionally marks the organization’s first foray into the metaverse, demonstrating its creative approach to promoting tourism. By combining gaming with cultural education, ASEAN goals to extend awareness and appreciation of Southeast Asia’s unique offerings, promoting each cultural exchange and economic growth.
As ASEAN continues to explore digital tourism, “ImaginASEAN” exemplifies the region’s progressive approach, ensuring that Southeast Asia stays a number one global destination within the digital era. Detailed terms and conditions for participation in “ImaginASEAN” might be revealed closer to the launch date, paving the way in which for an exciting recent chapter in ASEAN’s tourism strategy.
