According to the Canalys report, Oppo appeared as a number one smartphone seller in Southeast Asia in 2024. The Chinese producer sent a formidable 16.9 million pieces in the complete region, gaining 18% market share and showing a solid 14% growth of the 12 months. This achievement means a big change within the competitive landscape of the smartphone market from Southeast Asia.
There is Samsung on the heels of Oppo, which sent 16.6 million pieces, providing a 17% market share.
However, although he remains to be a very important player, Samsung has experienced a drop in shipments by 9% in comparison with 2023, which indicates the growing pressure from competitors. The competition out there share is fierce, and Transsion and Xiaomi are related to the third place, each sending of 15.5 million pieces and having a 16% share. Interestingly, these two brands showed contrasting growth trajectories. Transssion, known for his or her concentration on budget -friendly devices, recorded an unusual 41% increase in shipments, while Xiaomi, one other Chinese brand, reached the mandatory, but relatively lower increase by 26%. Vivo ends in the highest five, sends 12.3 million pieces and wins a 14% market share, with a healthy 14% 12 months of the 12 months.
The general market of smartphones from Southeast Asia has experienced significant expansion in 2024, and the entire parcels reached 96.7 million, which is a rise of 11% in comparison with the previous 12 months. This growth emphasizes the growing importance of the region on the worldwide smartphone market.
Looking especially within the fourth quarter of 2024, dynamics change barely. Transsion takes over the lead during this era, sends 4.1 million pieces and wins a 17% market share, although its increase slowed all the way down to 4% in comparison with the identical quarter in 2023. OPPCO tightly follows 3.9 million shipments and 16% , which shows a 9 % increase. Xiaomi also sent 3.8 million pieces with a 16% share, but its growth was the slowest amongst the most effective contenders at only 5%. The decrease in Samsung is more pronounced within the fourth quarter, with only 3.6 million parcels, 15% market share and a big decrease in 15% 12 months -on -year. Vivo, in fifth place, sent 3.5 million pieces, having a 14% share and reaching a ten% increase.
Canalys emphasizes the success of the A18 OPPO, which all year long became the best-selling smartphone in Southeast Asia. A3X has significantly contributed to the strong OPPO sales results. While Samsung has experienced a decrease generally shipments, the South Korean giant strategically focused on devices with the next value. This proves a 14% increase in the common sales price, from USD 285 in 2023 to USD 326 within the fourth quarter of 2024. This suggests that Samsung priority treats profitability over size, selling less phones, but at higher prices. This strategic change generally is a response to growing competition in cheaper market segments.
