The generation born in 1997–2012 brings a world and unlimited curiosity to the world of travel. They explore the world in a way that distinguishes them since previous generations.
A study conducted by the digital tourist platform ADODA in January 2025 showed that the gene with online travel inspiration, includes spontaneity and prioritizes joint experiences.
Instead of counting on conventional recommendations, the Z gene often turns to social media, travel blogs and vlogs to plan their adventures. The study was attended by 15,000 respondents from various Asian countries, including Indonesia, the Philippines, Japan, India and Thailand.
The results revealed several unique travel trends that this generation define this. What are these trends? Read on to get a full division!
Social media: Travel guide
Unlike the Millennium, who depend on recommendations from family and friends, the gene prefers digital platforms equivalent to Tiktok (20%) and Instagram (14%) as their guides.
However, personal recommendations still matter, taking second place at 17%. This shows that although digital sources dominate, oral advice remain necessary among the many Z.
Spontanity: a thrill of the emotions of unplanned travels
The Z gene is understood for taking spontaneity, including on the go. As many as 20% of them will book airline tickets lower than per week before leaving – a much higher indicator than other generations.
Indeed, one in 4 Travellers Gen reserves accommodation on the last minute. This habit reflects their flexible lifestyle and love for the emotions of adventure without intensive planning.
Traveling together: creating significant experiences
For the gene, the journey doesn’t only apply to private exploration; This is a likelihood to strengthen the connection. The survey shows that 38% prefers to travel with their partner, while group trips with friends or family holidays are also popular decisions.
Meanwhile, millennia focuses more on a family journey, emphasizing the difference in priorities between two generations. For the gene with the journey, it’s a approach to rejoice social connections and create lasting memories.
Budget -friendly, but stylish
When it involves travel budgets, the and Millennials gene have an analogous approach when selecting inexpensive accommodation. About 56% gene limits accommodation expenses to below USD 50 per night, which is the next percentage than Millennials at 44%.
Meanwhile, 32% Gen Z is able to spend between USD 51-100 per night, barely lower than millenials at 41%. This trend emphasizes that each generations are aimed toward having fun with travel without excessive expenses.
Boundless adventures: a standard passion for exploration
Despite the differences in how they’re searching for inspiration, traveling to booking or selecting travel companions, one single unites all generations – love to find the world. Almost half of each the Z and Millennials gene plan to take 1-3 trips this yr, and the third goal of 4-6 adventures. This proves that the travel spirit is a universal language that goes beyond generations.
