Who doesn’t know the net shopping store? In Indonesia, almost everyone knows this application. However, do who’s behind the success of Shopee as certainly one of the biggest markets in Southeast Asia?
Shopee was founded by two necessary characters, namely Chris Feng and Forrest Li, and Chris Feng now was the final director of the corporate. Shopee itself has a B2C business model (Business-to-Customer) in its e-commerce operations.
Chris Feng’s profile
Chris Feng Medcom.id
One of the important thing characters of the Shopee development is Chris Zhimin Feng, higher often known as Chris Feng. A person born on December 4, 1982 comes from Singapore. He studied on the National University of Singapore for a specialization in computer science.
Chris Feng received a scholarship from the Singapore government and successfully graduated as the very best student on the National University of Singapore. Then he continued his studies on the Stanford University within the United States, specializing in science and management engineering.
Chris Feng has been working on the McKinsey consulting company in Frankfurt, Germany for a very long time. For seven years he built his profession there before he finally joined the web Rocket. At Chris Feng, he was trusted as a regional managing director of the splendor within the region of Southeast Asia.
Chris Feng for nearly three years also served as a shopping director in Lazad in Southeast Asia. Then he joined Garena – an organization under Forrest Li’s Sea Ltd – and was the top of mobile activity.
After a 12 months, as the top of Mobile Business Garena Chris Feng and Forrest Li, they decided to establish a market called Shopee in 2015. Chris Feng was then trusted as the final director of Shopee. This market was first launched in Singapore and is under the auspices of Sea Ltd, previously often known as Garena.
What is Shopee?
Shopee is a market application or e-commerce platform that makes it easier for users to buy and sell services or products anywhere. Through Shopee, sellers can easily sell their goods, while buyers can practically make transactions. The live chat function also allows buyers and sellers interaction directly within the transaction process.
Shopee also offers a wide selection of products, from fashion, snacks, electronics, gadgets to automotive. This platform has been equipped with logistics and payment support, which facilitates and ensures the safety of transactions to sellers and buyers.
Compared to other market platforms, akin to Tokopedia, Buchalapak and OLX, Shopee is certainly one of the youngest players with limited experience. However, due to aggressive promotions, Shopee managed to compete and be on an equal footing with competitors who operate longer.
Shopee business model
Illustration of the business concept to the client Call center helper/jonty pearce
Initially, Shopee wore the concept of C2C (client-client), but then switched to the hybrid model C2C and B2C (Business-to-Customer). This change occurred after the Shopee Mall launched, which allows the distribution of products of assorted known brands through the Shopee online store platform.
Although each are online stores, Shopee has differences in Tokopedia or Buchalapak, because Shopee not only provides a buyers platform, but in addition sells its own products. That is why some products available in Shopee come from abroad, akin to China.
This is an evidence of the web company’s journey, which eventually became the biggest market in Southeast Asia. From the very starting, Shopee was transformed right into a very influential platform within the region.
Sources:
Gramedia. Founder Shopee and the history of his profession. https://www.gramedia.com/literasi/pendiri-shopee/
