Brand Finance Banking 2022 uses a balanced scorecard of metrics to judge marketing spend, stakeholder capital and business performance to evaluate the relative strength of brands. Brand Finance’s ISO 20671 certified stakeholder equity assessment leverages original market research data from over 100,000 respondents in over 35 countries and over 30 industries.
After improving by +2.5 points on the Brand Strength Index (BSI) of 94.0 out of 100 and an impressive AAA+ brand strength rating, Indonesia’s BCA is the highest bank within the Brand Finance Banking 500 2022 rating.
BCA performed well on necessary metrics, especially those related to customer satisfaction, as one among the leading banks within the ASEAN area and the most important Indonesian lender by market value. According to original market research conducted by Brand Finance, BCA outperforms its competitors by way of repute and quality, in addition to value for money.
The brand has clearly benefited from significant investment in digital banking over the past 12 months, as the standard of digital platforms continues to be a key element in how customers perceive banking corporations. BCA has no intention of slowing down in the approaching 12 months, having recently announced its intention to list BCA Digital on the Indonesia Stock Exchange.
“BCA’s results are a perfect example of the importance of customer relationships in building brand loyalty and reputation. Over the past few years, the brand has consistently achieved positive results across all brand strength metrics, now reclaiming its position as the strongest banking brand in the world.” said Declan Ahern, Brand Valuation Director for Finance
After BCA, Mandiri maintains its position because the seventh strongest banking brand on the planet in 2022. BRI Bank achieved a remarkable feat by climbing 20 positions to turn into the ninth strongest banking brand in 2022.
For additional information, within the Indonesian financial industry, BCA has a 65-year profession. BCA focuses on credit and financial transactions and solutions for a wide range of markets, including corporate, industrial, small and medium-sized enterprise (SME) and consumer clients. It was reported that BCA will support 29 million user accounts by the top of 2021.
Moreover, at the top of last 12 months, BCA was processing roughly 48 million transactions per day through its 1,242 branches, 18,034 ATMs, online and mobile banking services and Halo BCA contact centers. they’re open 24 hours a day.
Source: Brand catalogue, VOI, id
