According to the newest report by Brand Finance, the world’s leading independent brand valuation consultancy, CME stays the most beneficial brand among the many world’s leading stock exchanges, increasing its value by 16% to $2.1 billion.
This significant increase in brand value is the results of CME’s deal with latest areas of opportunity, innovation and diversification, including: the renewed popularity of futures; latest opportunities available in the marketplace, particularly Bitcoin futures trading; and their acquisition of the British NEX Group (formerly ICAP) for $5.5 billion.
David Haig, CEO of Brand Finance, said: “As markets fluctuate in direct response to the ongoing threats posed by COVID-19, the industry will need to prepare for future challenges to exchange business models. With cutting-edge technology creating new and exciting opportunities, we are likely to see this trend undoubtedly accelerate this year and next.”HKEX disrupts US dominance
US exchanges account for 50% of the rating, except HKEX, which ranks second with a brand value of $1.5 billion, up 6%. After leader CME, HKEX is the second fastest-growing exchange brand this yr, with the NYSE lagging barely behind in third place. HKEX’s growth may be attributed to high projected growth rates, with several Chinese brands trying to hold regular.
HKEX owns the Hong Kong Stock Exchange, a number one IPO market. The introduction of electronic public offerings, leading to the elimination of paper transactions, highlights the continuation of the stock exchange reform program. This initiative enabled the exchange to regain its position as a number one IPO platform because it increased its deal with technology and biotechnology corporations. HKEX has also explored the opportunity of acquiring more blockchain corporations.
Eurex and LSE fall
The only top 10 brand to see a major decline in value was Germany’s Eurex (down 14% to $382 million), despite its desire to expand its offering to a broader associates program covering the repo and OTC currency exchange segments. Meanwhile, the London Stock Exchange (down 6% to $345 million) stays in the highest 10, but is down from ninthvol as much as 10vol rank.
