The first McLaren showroom in Vietnam will open within the second quarter and will likely be situated in District 1 of Ho Chi Minh City. It has just announced HCMC-based S&S Automotive as its official importer and distributor in Vietnam. S&S Automotive also distributes luxury automobile maker Rolls-Royce, McLaren’s rival.
Vietnam is the forty first country where McLaren has a licensed dealer. McLaren vehicles have previously been introduced into the country through the black market. According to McLaren CEO Mike Flewitt, the automaker has decided to not open showrooms in Vietnam and the Philippines in 2019.
In Ho Chi Minh City, McLaren built its first showroom, joining brands like Porsche and Lamborghini in courting the country’s growing elite with sales of their high-end cars. However, this had a double effect: it highlighted a significant transformation in Vietnam, and at the identical time introduced McLaren supercars to Vietnamese buyers.
For the last ten years, motorcycles were almost the one technique of transport on the roads of this rapidly developing country. The transition from two to 4 wheels is already underway on the streets of Vietnam’s major cities, although motorcycles remain the dominant mode of transport.
Rising wages, lowering import tariffs because of this of assorted free trade agreements (FTAs) and the pride that comes from owning a automobile – a standing enhanced by the make and model of the vehicle – all contribute to the transformation of private lives. Mobility.
The combination of those elements has created a luxury vehicle market that’s eagerly exploited by the most important automobile manufacturers. According to Vietnam Register, just about all major luxury automobile brands recorded higher sales in the primary half of 2022 in comparison with the primary half of 2021.
Mercedes was the largest winner, selling 3,929 vehicles in comparison with 3,071 in the identical period last 12 months. It is price noting that it’s the only automobile manufacturer on the list that produces vehicles in Vietnam.
Similar increases were also recorded by other significant luxury automobile manufacturers. Lexus sold 966 vehicles, up from 742; Volvo sold 852; BMW sold 661; Porsche sold 411; and Audi sold 254 units, up from 235 in the primary half of last 12 months, although it is a slight increase.
However, even without luxury automobile sales data, it is apparent that Vietnam favors expensive cars. For example, the Formula 1 Grand Prix was scheduled to be held in Hanoi in April 2020. This could be the primary time the event could be held in Vietnam.
Source: Vietnam-Briefing.com, VNExpress.net
