According to the PwC Global Consumer Insights Survey 2019, which included 21,480 respondents from 27 territories, Vietnam ranks first within the table each within the region and globally with regards to using mobile payments, in response to The Business Times.
Mobile payment usage growth in Vietnam increased from 37% to 61%, a rise of 24 percentage points.
Singapore, meanwhile, increased by 12 percentage points from 34 percent of consumers surveyed in 2018 to 46 percent in 2019.
“As the government began to lead the way in digital payments in late 2017, this indicates that the efforts of the government and other mobile payments players are paying off,” PwC said.
The use of mobile payments can also be increasing in other Southeast Asian countries.
In Thailand, usage increased by 19 percentage points; 17 percentage points in Malaysia; 14 percentage points within the Philippines; and nine percentage points in Indonesia.
The study shows that Asian consumers are more socially engaged online than consumers in Europe and the Americas. Respondents from Thailand, Indonesia and Vietnam lead the world in making purchases directly through social media posts on platforms equivalent to Instagram and Facebook.
Globally, only 21 percent respondents made purchases directly via social media.
Charles Loh, Southeast Asia consumer and industrial advisory leader at PwC, said: “Social media platforms are already mature in Southeast Asia.
The current trend in online shopping is the consolidation of e-commerce players with fewer large players providing this gateway. There appears to be a consolidator in every market.
Source: The Business Times | Official PwC report
