Food is something essential that we encounter every single day. in each country, food can represent their nationality. For example, if we hear the name of a food “sushi”, we’ll all the time know that sushi comes from Japan, and once we hear “tom yam”, we’ll recognize that the food comes from Thailand.
So what are the correlations between food and gastronomic diplomacy?
Gastronomic diplomacy is definitely diplomacy using food as a medium to spread details about a rustic or, briefly, to higher understand one country world wide
The idea behind Gastro Diplomacy is to make use of food to speak and connect with a worldwide audience and try and create emotional connections by winning hearts and minds through culinary pleasures
James Beard, the famous American chef and creator, once said: “Food is our common ground, our universal experience.”
The history of gastronomic diplomacy to the current day remains to be debatable. However, Hillary Clinton said that food is the “oldest type of diplomacy.”
Gastro diplomacy has many names, similar to Dim Sum diplomacy in 2005, the Global Thai Program in 2002, which successfully increased the variety of Thai restaurants world wide (from 5,500 restaurants in 2002 to over 10,000 restaurants in 2012). ), Kimchi Diplomacy, Rendang Diplomacy (2010), Shoku Bunka Kenkyu Suishin Kondankai Japan (2005), Malaysia Kitchen for the World (2010) and others.
In 2009, South Korea launched a multi-million dollar “Korean Cuisine for the World” campaign geared toward increasing the variety of Korean restaurants world wide.
In 2017, CNN published the outcomes of a poll on which food is the tastiest on the earth, and Rendang and Nasi Goreng took first and second place. Additionally, Indomie as a pasta brand is currently spreading its wings. We can find it in every single place. In Nigeria, they were considered a staple food.
Have you ever tried Thai tea? yes, after Tom Yum and other Thai cuisines, Thai tea has now develop into popular especially in Indonesia as a consequence of its unique taste. We see numerous people posting this on Instagram.
In fact, diplomacy can use many instruments. For example, all of us learn about cultural diplomacy, diplomacy through cultural exchange, or sports diplomacy, diplomacy using sports to strengthen the relations of a number of countries. Gastronomic diplomacy as a type of diplomacy can improve a rustic’s image, and in diplomacy, a rustic’s image could be very necessary.
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