In 2017, Malaysia sees a distinct e-commerce landscape.
In this sector specifically, the Malaysian government has publicly recognized the big potential of e-commerce for the country’s development, especially with the recent establishment of the Digital Free Trade Zone (DFTZ) in partnership with Jack Ma and Alibaba, in addition to the allocation of great government resources and the inclusion of e-commerce within the eight key tenets Malaysia Development Plan 2025.
if we’ve previously revealed the progress of e-commerce in Indonesia, now let’s take a more in-depth look and evaluate the important thing winners in Malaysia.
Digital News Asia said, citing Malaysia-based private shopping aggregator iPrice Group, below are findings based on a study conducted to find out the country’s most searched e-commerce, top-rated mobile shopping apps and their popularity on Facebook in 2017:
Most searched e-commerce sites
Top Mobile Shopping Apps in Malaysia 2017
The hottest e-commerce website on social media
The most vital online sales periods
Going back to 2015, most consumers would haven’t any or probably no idea what Singles’ Day is and what the 12/12 sale is all about. However, in 2017 and beyond, these two sales periods have turn into a very powerful events in Malaysia’s digital space.
iPrice research shows that the December 12 sale (December 12) was the preferred online sales period, ahead of the December 11 sale (Singles’ Day – November 11) and Black Friday (November 24).
As of early 2017, there are over 22 million social media users in Malaysia, and a previous iPrice e-commerce study found that the majority Malaysians prefer to follow their favorite website on Facebook in comparison with other social media networks reminiscent of YouTube, Instagram and Twitter.
Currently, Lazada owns the very best variety of Facebook fans in Malaysia with over 2.1 million likes, followed by 11street with 1.3 million and Zalora with over 1.1 million.
Source :Digital News Asia
