According to the Kantar Brand Footprint 2021 study, which lists the most well-liked consumer brands, Indomie is the leading brand in Indonesia and ranks seventh among the many top 50 FMCG brands of 2020.
The easy noodles manufacturer was also recognized as the perfect FMCG brand in Indonesia last yr. Another Asian brand that joined the Indomie rating is the Japanese company Ajinomoto, which dropped seven places to thirty ninth place.
According to KANTAR, in 2020, customers selected 31 FMCG (fast-moving consumer goods) brands over a billion times.
Brand Footprint rankings measure which brands are most ceaselessly purchased by customers. Coca-Cola is the world’s hottest brand on a world scale, chosen from shelves 5.9 billion times a yr.
Both Colgate and Maggi, the world’s hottest food and private care brands, retained their top positions on the rostrum. Colgate remains to be the one brand preferred by over 50% of the world’s population; present in six out of ten households (60.5%), while Maggi continued to perform well, with consumer preference increasing to 7%, strengthening its position because the third most preferred brand globally.
Indomie’s parent company, Indofood CBP Sukses Makmur, announced in March this yr a ten% increase in consolidated net sales for the yr ending December 31, 2020, to a complete of IDR 46.64 trillion.
According to the corporate, operating income increased by 24 percent to IDR 9.20 trillion and operating margin increased to 19.7 percent from 17.5 percent. According to Anthoni Salim, president, director and CEO, the corporate’s strong product names, flexible, integrated business model and powerful distribution networks allowed Indofood to survive a yr affected by the pandemic.
Thanks to those elements, the corporate effectively responded to changing consumer preferences and fashion trends. In addition to Pop Mie, Sarimi, Indomilk, Milkuat, Chitato and other brands, Indofood also owns Indomie.
Consumer reach points count the variety of times customers have chosen a selected brand to gauge brand strength. According to Kantar, that is resulting from average penetration, population and customer preferences.
The biggest change occurred within the food sector (+9%), while growth within the health and wonder sectors decreased by 5% in 2020. According to Kantar, the share of larger brands amongst growth brands increased from 50% to 54%. , throughout the same period.
The Top 50’s performance can also be closely linked to the industries they serve, with 22 of them coming from the food and dairy industries. 16 of those brands also saw growth. Underscoring the industry’s potential for global brand recognition, 15 of the highest 50 brands are within the health and wonder industry, based on Kantar.
Globally, India and the US contributed 31% and 24%, respectively, to the expansion of the highest 50 brands in 2020, accounting for 55% of the whole growth. Western Europe contributed 14% of growth, while the remaining of Asia contributed 11%.
China alone accounted for 3%. According to Kantar, despite FMCG growth slowing last yr, local brands still have a really strong presence in China, maintaining 89% market share in comparison with 63% share. According to Kantar, the remaining top 10 brands were local or regional brands, and Lay’s, the highest-rated global brand in China, was ranked thirteenth.
According to Kantar, brands should be chosen five or more times a yr and have a world penetration of a minimum of 10% to rank in the highest 50. About 45 of the highest 50 brands achieved penetration of greater than 10%, and those who do are “not unique and have a big reach in specific markets,” Kantar added.
Source: Kantar Research, Marketing-Interactive.com
