Ten brands ASEAN successfully created Brand Finance Global 500 The list for 2025, with Bank DBS steals the highlight light because the most dear banking brand within the region.
Singaporek Bank recorded a brand value by 56% to $ 17.2 billion, powered by a powerful net interest income, bank card fees and overdue leads to the sector of property management and loans.
By transferring 71 places to 122 worldwide, DBS Bank maintains the AAA forces assessment. The dominance of Singapore on the list is moreover emphasized by the presence of 4 ten best brands ASEAN, and the remaining six come from Malaysia, Indonesia, Thailand and Vietnam.
Singapore brands strengthen the position in ASEAN and everywhere in the world
In addition to DBS, the opposite best Singapore brands achieved significant milestones within the Finance Global 500 brand in 2025. Bank OCBC recorded the brand value by 28% to USD 6.4 billion, jumping 109 places to 374 world wide. This increase was supported by increased net interest income and expansion in key markets equivalent to Malaysia, Indonesia and China.
UB also provided good results, and the brand value increased by 9% to USD 6.1 billion. The acquisition of Citigroup consumer banking strengthened the UOB retail franchise within the region, including Malaysia, Indonesia, Thailand and Vietnam.
Meanwhile, Marina Bay Sands stays a worldwide icon, the rating because the fourth strongest brand on the planet with the results of the brand strength indicator (BSI) 94 at 100 and AAA+rating. In the tourist sector, Marek remains to be the primary attraction for Singapore, attracting thousands and thousands of holiday makers a yr.
ASEAN brands expand their dominance in various sectors
Maybank Malaysia returns to the Brand Finance Global 500 list after absence from 2019, and its brand value increased by 52% to USD 5.2 billion. This growth was powered by its digital strategy and customer concentration.
From Indonesia, Bank Mandiri enters the novice list, and its brand value increases by 52% to USD 5.6 billion, because of strong investment results, Islamic banking and financial development. Meanwhile, BRI noted the brand value by 36%, reaching USD 7.3 billion, climbing to 123 places in 323 place world wide.
Another noteworthy trend on the list is the constant strength of the ASEAN energy sector, despite global challenges. Petronas from Malaysia recorded the brand value of USD 14.4 billion, even though it fell by 1%, while PTT Thailand increased by 11% to USD 9.2 billion.
The only Vietnamese brand on the list, Viettel, recorded a 29% decrease within the brand value to USD 6.4 billion, although its brand’s result barely increased, reflecting challenges within the scope of accelerating revenue.
