The Indonesian government has set an ambitious goal of attracting 1.5 million tourists from China to Indonesia this 12 months, greater than double the 788,000 visits recorded last 12 months, in response to data from the Central Statistics Office (BPS).
Adila Chaerman, head of East Asia Tourism Marketing on the ministry’s Regional Marketing Bureau, said international flights to Indonesia play a key role as a key consider increasing the variety of foreign tourists coming to Indonesia. This is very true for airlines from mainland China and the Macau Special Administrative Region, which have launched several direct flights to Indonesia in 2023-2024, in response to Antara.
The 12 Chinese airlines that resumed direct flights to Indonesia include China Eastern Airlines, China Southern Airlines, Juneyao Airlines, Xiamen Airlines and Air Macau.
These direct routes are expected to draw greater than 1,000,000 tourists from the world’s second-largest economy to numerous cities and regions in Indonesia, including Jakarta, Bali and the capital of North Sulawesi, Manado.
The next step to draw more tourists from China is to take part in various exhibitions reminiscent of the Macau International Travel Expo, conduct marketing programs in China, organize familiarization trips to the Chinese market, and cooperate on promotional activities with tour operators or agents.
The government also plans to strengthen the promotion of popular tourism segments reminiscent of family vacation packages and honeymoon packages. In addition, luxury vacation packages can be promoted in promotions, especially for the federal government’s five priority destinations: Labuan Bajo, Borobudur, Lake Toba, Mandalika and Likupang.
The variety of Chinese tourists visiting Indonesia has steadily recovered from the impact of the pandemic. In 2023, the overall variety of Chinese tourists visiting Indonesia reached 788,000, greater than 4 times the previous 12 months, making China one among the highest five countries with the biggest variety of foreign tourists visiting Indonesia.
The majority of those visits are to Jakarta and Bali, accounting for three-quarters of the overall variety of visits. The average length of stay of Chinese tourists can be one among the longest in comparison with other countries.
