Tech giant Meta has announced a strategic plan to expand its footprint into Southeast Asia. A key a part of the plan is to start out production of the next-generation Quest 3S mixed reality headset in Vietnam by 2025.
The decision was made following a high-level meeting between Nick Clegg, Meta’s president of world affairs, and the country’s president, Tô Lâm. Although details of the investment haven’t yet been disclosed, the move highlights Meta’s confidence within the Vietnam market’s growth potential and operational efficiency.
The project is predicted to create 1,000 latest jobs in Vietnam’s rapidly growing electronics manufacturing sector. Additionally, Meta is committed to supporting the event of local artificial intelligence (AI) talent by launching AI courses in Vietnamese universities.
Meta Driving AI Innovation in Vietnam
In addition to specializing in hardware production, Meta also plans to develop its artificial intelligence solutions in Vietnam. One of them is the launch of Meta AI in Vietnamese, following a successful trial of its “Business AI for Messenger” service in June last 12 months. According to Reuters, the total launch of the business-oriented AI service is predicted before the tip of the 12 months.
The announcement can also be a part of Vietnam’s efforts to extend its attractiveness as an investment destination for global corporations and strengthen its position in the worldwide supply chain.
Facebook: the preferred social media in Vietnam
With a population of over 100 million, Vietnam has develop into a digital market with great potential. The country’s high web penetration is reflected within the widespread use of social media, especially among the many younger generation.
Statista’s report shows that Facebook (Meta) dominates Vietnam’s social media and is utilized by over 90% of energetic web users. However, social media preferences vary by generation. Facebook and native messaging app Zalo are popular amongst Millennials and Gen Xers, while Gen Z gravitates towards global platforms like Facebook, YouTube and TikTok.
