The world’s most dear brand belongs to an organization you most likely interact with daily. You can have even landed on this website by browsing through it.
Today’s infographic comes from the web site HowMuch.neta price information site that presents Brand Finance’s list of the highest 500 brands another way. It shows the most dear brand for every country, and the dimensions of every country is adjusted to the dollar value of the corporate.
It is price noting the decrease in value depending on the country.
Google is the world’s most dear brand, price $109.5 billion, followed by other US brands equivalent to Apple ($107.1 billion) and Amazon ($106.4 billion). However, there are only two non-US brands in the highest ten, i.e South Korean conglomerate Samsung ($66.2 billion) i Chinese bank ICBC (USD 47.8 billion).
Third on the list by country is ICBC, a Chinese bank, valued at $47.8 billion. Banks are essentially the most visible firms on the map, occupying leading positions on the lists of essentially the most valued brands in as many as 8 countries. Only one has truly global recognition: Spain’s Santander, the second largest bank on the map.
The others are big at home but less known abroad: Royal Bank of Canada; Russian Sberbank; Itaú in Brazil; and acronym DBS, QNB and KBC in Singapore, Qatar and Belgium. Hong Kong-based insurance giant AIA complements the financial services segment.
Despite the present decline in hydrocarbon prices, Oil and gas firms occupy leading positions on the list of essentially the most valued brands in as many as seven countries. The largest of them is Shell, headquartered within the Netherlands, valued at $36.8 billion. Shell is greater than 3 times the dimensions of Eni in Italy or Petronas in Malaysiaand the remaining oil and gas giants are valued only in figures of 1 billion dollars: Mexican PEMEX, Norwegian Statoil, PTT Thailand and Ecopetrol in Colombia. Each of them, nonetheless, is large enough to solid a shadow over some other company in each of those countries.
The United States is way ahead of other countries by way of corporate dominance in the net world (see also Apple and Amazon). Push in in five other countries, essentially the most valued brand comes from the related telecommunications sector.
Vodafone (UK) and Orange (France) are virtually the identical size and top the list, followed by Telstra from Australia, STC from Saudi Arabia AND Telkom Indonesia. Finnish Nokia and Taiwan Semiconductor are the one brands directly related to the ICT sector – in fact, aside from conglomerates equivalent to Tata (India), which have their fingers in lots of cakes.
As all of the brands on this map know, the market is volatile and their survival is uncertain. Huge, wealthy brands can stumble and shrink right into a shadow of their former selves.
One of the primary reasons brands rise and fall is because their equity is greater than only a brand value – how much they’re price – but additionally the brand resilience: a more ephemeral characteristic, related to consumer trust within the brand, but additionally to the impact that brand recognition has on investors, regulators and brand personnel, amongst others.
Will they be on next 12 months’s map of the most dear brands in individual countries? Only time will tell…
Source: Visual Capitalist, howmu.net
