Who doesn’t find out about viral fame Widow about art During Covid-19? Maybe SeasianAre you certainly one of the fans of this decorative plant?
The popularity of decorative plants and gardening activities increased through the Covid-19 pandemic in Indonesia.
It was not only a solution to deal or fill the times when blocking. As a result, the market of decorative installations and business began to develop and have become another savior among the many economic slowdown.
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An increase in public interest in decorative plants through the Covid-19 pandemic
PPKM policy (enforcement of restrictions on social activities) modified all features of on a regular basis life, including limiting social behavior. While staying at home, people began to get bored and check out gardening.
In the study (Akbar, 2022), it mentioned that the income from decorative plants increased by about 40% in comparison with normal Covid-19 pandemic conditions. However, not every type of decorative plants have experienced the identical growth.
Monstera is different AND Monstera of AdansoniaSo “Janda Bolong”, she became the 2 hottest plants amongst society. Apart from that, Aglaonema (Sri Rejeki), CalatheaAND Snake plant At that point, he was also at the highest of the list of essentially the most common plants.
This activity can reduce psychological aspects reminiscent of maintaining mental health or relieving stress. In addition to decorating the home, decorative plants could make people feel more relaxed.
The use of social media also influenced the recognition of home gardening and planting. Fomo has turn out to be an important factor convincing people to get in gardening and collecting decorative plants.
In addition, the high interest in decorative plants through the pandemic also caused the Snob (prestige) effect and the Veblen effect (showing), which suggests that decorative plants have turn out to be an emblem of social status.
Ornamental plants as a business opportunity within the Covid-19 era
This trend brought advantages to people and MSME, providing potential and reworking decorative plants right into a recent source of income.
MSME players who were already on this field managed to survive economic turbulence during blocking.
Grand Garden Istiqomah is Msme, who survived Pandemia due to the eagerness of the owner to modern agriculture. Due to the strong public response, this business was developing and successfully selling decorative plants online and offline.
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This MSME from Tuban also mentioned that although revenues in 2023 fell, the very best monthly turnover took place in 2020, reaching 40 million rupees.
Katadata also selected an identical story from Tasya Khalida and Pasya Damadaacta, two students who founded an organization buying and selling plants online.
Having only 400,000 Rupiah as capital and social media as a sales platform, they achieved about 50% of profits per week.
“I just began selling every week ago, and Alhamdulillah, a lot of the shares have already sold out. We sell demand plants reminiscent of Kaladory, Bonsai, begonias and garments,” said Tasya, as cited from cited from cited from katadata.co.id.
Agus Suwiknyo, MSME player from Batu, Malang, who has been within the cut flower industry since 2008, also said that the sale of decorative plants is way more profitable.
Selling cut flowers, its profit was only 2 to 2.5 million rupees monthly. When he switched to the sale of decorative plants through social media, he earned 400 million Rupiah in only 4 months.
Agus Suwiknyo, as cited from Swinaonesia.co.id, said:
“In the case of my sales strategy, I normally publish WhatsApp’s stories, after which other flower sellers help spread information. I also publish on Facebook to achieve a wider audience. In addition, I develop sales via the Lazada shopping application.”
Challenges related to sustainable development for business after a visit
Business dependence on trends is a serious threat to sustainable development. The decrease in public interest shall be hand -in -hand with a decrease in business income.
In addition, another challenges threatening the long run of decorative firms after Covid-19 are summarized below:
Market competition and changes in consumer behavior
Behavioral changes after Pandemia and in a brand new normal era, through which the recovered social activity became the predominant challenge for business players.
The market trend to follow trends and hobby also carries a risk when trends change in the long run. How agate (Agate Stone) Trend, the market of decorative plants has turn out to be more competitive. Meanwhile, market demand has also dropped over time.
However, market demand can still be created through effective marketing, with the predominant goal of communities with a typical hobby. Therefore, business owners must overtake trends and be adapted with marketing strategies – each online and offline.
Adaptation and continuous innovations
The rarity of some plants is an important opportunity to sell at higher prices. However, technological adaptation and innovation are mandatory for business players to support their cultivation practices.
There are several challenges, reminiscent of lack of access to things, reminiscent of laboratories for the production of the very best quality products, which continues to be an enormous obstacle to MSmes.
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Stories of the success of company owners who identified trends and market of decorative plants within the Covid-19 era have helped them turn out to be more resistant.
But the trends themselves usually are not enough-adaptation and being up up to now with changes are a must. Otherwise, business players will face two results: either the corporate shouldn’t be growing or continues in a balanced manner!
References:
IPB University. (and). Impact of the habit of caring for decorative plants on the mental state of an individual through the Pandi Covid-19. journal.ipb.ac.id/index.php/jstsv/article/download/51211/28490/
Voice of Indonesia. (2021). The history of a person from the town of Batu was successful in the ornamental industry of plants through the pandemic period. suraindonesia.co.id/news/wiisata/602f6e05d469d/kisah-pria-asal-kuta-batu-berhasil-bisnis-tanaman-hias-d-pass-pass-pass-pass-pass
Katadata. (2020). Great benefit from the ornamental hobby industry. katadata.co.id/inddepth/telaah/5f951bd2a09b8/peluang-untung-besar-dari-bisnis-hobi-tanaman-hias
Tuban Regency. (2023). Ahkmat Winarto, decorative plant breeders are in a position to survive through the Pandi Covid-19 attack. tubankab.ggo.id/enry/ahkmat-winarto-pudidaidaya-tanaman-hias-mamp-survive-don-tonh-gempuran-pandemi-Covid-19
Researchgate. (2023). Impact of the habit of caring for decorative plants on the mental state of an individual through the Pandi Covid-19. Researchgate.net/publication/371454876
Coil. (2022). Pandemi Covid-19: the phenomenon of decorative plant trends. kumpalan.com/fatimatuzzahro-1 1654581416396644025/pandemi-covid-19-fenomena-tren-tanaman-hias-1ye04cpa5wn/3
BBC Indonesia. (2020). Decorative fever of plants: The hobby becomes a business field within the pandemic period. Bbc.com/indonesia/majalah-54231665
Palembang University Muhammadiyah. (2022). Examination of things that determine public interest in decorative plants in Pandi Covid 19 in Sako Palembang Village. Repository.um-palembang.ac.id/id/eprint/20998/1/412016090_bab%20i_Daftar%20Pustaka.pdf
