Travel & Holidays

Scroll, Save, Travel: Gen Z turning to social media for a brand new travel guide

The generation born in 1997–2012 brings a world and unlimited curiosity to the world of travel. They explore the world in a way that distinguishes them since previous generations. A study conducted by the digital tourist platform ADODA in January 2025 showed that the gene with online travel inspiration, includes spontaneity and prioritizes joint experiences. Instead of counting on conventional...